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NEW ISSUE

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Our March Issue is Here!

  • Mother’sDay Success
  • Influential Women in the Flower Industry
  • Planning a Cut Garden
  • Merchandising Ideas
  • AI and Your Flower Business
  • Creative Tutorials
  • Coming Events and More!

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LATEST NEWS

Flower Wallpapers Charm at Kips Bay Palm Beach Show House

Flower Wallpapers Charm at Kips Bay Palm Beach Show House

The Seventh Annual Kips Bay Decorator Show House Palm Beach opened with an array of 23 of the nationā€™s most acclaimed interior designers and architects showcasing their talents and tropical vibes. Full Article Below Source Flowerpowerdaily Flower Wallpapers Charm at...

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Seasonality & Care of Blossoms Flowering Branches Guide

Seasonality & Care of Blossoms Flowering Branches Guide

The "Seasonality & Care of Blossoms Flowering Branches" guide is available to download for free on the Mayesh Wholesale Florist website. Full Article Below Source Mayesh SEASONALITY & CARE OF BLOSSOMS GUIDE When spring arrives, florists delight in the...

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Oscars 2024! Why So Few Flower Dresses?

Oscars 2024! Why So Few Flower Dresses?

Flower dresses did not bloom at the 96th Academy Awards but the clever folks atĀ Scotts Flowers NYCĀ paired the starsā€™ non-floral dresses with bouquets inspired by the fashions. Full Article Below Source Oscars 2024! Why So Few Flower Dresses? By Jill Brooke Along...

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International Women’s Day: A Day Full of Color

International Women’s Day: A Day Full of Color

The great minds of the women who contributed to building society are a diverse and powerful mix. Alexandra Farms celebrates International Women's Day and the great, hardworking and influential women of the world. Full Article Below Source Alexandra Farms International...

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FROM OUR PAGES

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Women on the Flower Farm

Growth and opportunity in an evolving industry at Alexandra Farms By Teresa Schaffer For more than 60 years, the flower industry in BogotĆ”, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s,...

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

Celebrating International Womenā€™s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasmā€”and salesā€”for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli GrĆ¼etter International...

25th Annual ā€œPicture Perfect Weddings Contestā€

See the incredible floral creations that vied for Floristsā€™ Reviewā€™s ā€œsilver jubileeā€ wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A ā€œpicture-perfect weddingā€ refers to floral dĆ©cor for a wedding...

Free International Womenā€™s Day Marketing Plan

Our goal is to establish International Womenā€™s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

FEATURES

Influential Women in the Flower Industry

Influential Women in the Flower Industry

Meet seven exceptional women who have blazed trails in floristry, and learn from their inspiring stories. By Jill Brooke Look all around today, and you see so many women owning flower shops and floral design studios, as well as climbing the ladders in influence,...

Celebrating International Womenā€™s Day 2024

Celebrating International Womenā€™s Day 2024

Your guide to marketing ideas, a social media template and other resources that you can use to generate enthusiasmā€”and salesā€”for this often under-promoted annual worldwide holiday honoring women and their contributions to society By Tonneli GrĆ¼etter International...

25th Annual ā€œPicture Perfect Weddings Contestā€

25th Annual ā€œPicture Perfect Weddings Contestā€

See the incredible floral creations that vied for Floristsā€™ Reviewā€™s ā€œsilver jubileeā€ wedding design awards. By Nita Robertson, AIFD Sponsored by Alexandra Farms, Fitz Design, and True Client Pro A ā€œpicture-perfect weddingā€ refers to floral dĆ©cor for a wedding...

Free International Womenā€™s Day Marketing Plan

Free International Womenā€™s Day Marketing Plan

Our goal is to establish International Womenā€™s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the...

How Important is Being Sustainable for Your Business? VERY!

How Important is Being Sustainable for Your Business? VERY!

By Jill Brooke It is becoming not only a feeling but also a certified fact that caring about sustainability practices as a florist is good for businessā€”as well as the world. Letā€™s start with the results from a  recent consumer research study titled ā€œU.S. Consumer...

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TRENDS

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ā€œEco-Optimismā€

Garden Media Groupā€™s ā€œ2024 Garden Trends Reportā€ The 2024 report showcases seven trends for the...

Prom 2024

Everything you need to know to engineer an efficient and profitable prom seasonā€”and create a...

American Floral Trends Forecast 2024

A study of five major trends influencing floral design this year Anthologized by Tonneli GrĆ¼etter...

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DESIGN TUTORIALS

šŸŒ¼SEE ALL

Pocket BoutonniĆØres Made Easy

Pocket BoutonniĆØres Made Easy

Two methods for creating this new generation of boutonniĆØres Floral design and text by Patience Pickner, AIFD, PFCI Photos by Photography by Scott Chamberlain, S.D. Presented by Fitz Design POCKET SQUARES I designed this pocket ā€œboutonniĆØreā€ for a customer who prefers green and...

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Dazzling Duo

Dazzling Duo

Coordinating corsage and boutonniĆØre for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...

Eco-Friendly Suspended Arrangement

Eco-Friendly Suspended Arrangement

NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...

Garden-inspired Memorial Tribute

Garden-inspired Memorial Tribute

A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...

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BUSINESS AND MARKETING

Event Rentals

Event Rentals

Diversifying your portfolio of services into the event-rentals segment can offer myriad opportunities for expanding your business and creating additional revenue streams. By Nita Robertson, AIFD Botanica International Design & DĆ©cor Studio Florists can diversify their...

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Retail Forecast 2024

Retail Forecast 2024

High interest rates and slower economic growth are expected to put increasing pressure on retail profits this year, but, on the bright side, many economists expect inflation to decrease to desired levels by year-end By Phillip M. Perry Fasten your seat belts, and...

Pricing for Profit

Pricing for Profit

Tips and strategies for establishing retail pricing structures that will ensure your businessā€™s profitability and financial stability. By Nita Robertson, AIFD, CFD Effective pricing is essential for the success of your florist business. By understanding your costs,...

The Value of Floral Accreditation and Certification

The Value of Floral Accreditation and Certification

A look at the benefits of education programs offered by international, national, regional and state florist associations and organizations. By Nita Robertson, AIFD, CFD Education is a great pathway to advance in any career, and it is important for personal enrichment...

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CREATIVITY AND EDUCATION

Bucket-list Floral Experiences

Bucket-list Floral Experiences

The top flower and garden shows, exhibitions, festivals and tours across the world that, once attended, will be among the highlights of oneā€™s life. By Jill Brooke When thinking about bucket-list flower experiences, some obvious choices come to mind. However, there are others...

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Do You Have What It Takes for a Really Big Show?

Do You Have What It Takes for a Really Big Show?

Tips for creating an exhibit for the PHS Philadelphia Flower Show, the largest horticultural event in the USA (this info also applies to participating in smaller flower shows in your area) By Jill Brooke Itā€™s not a surprise that many florists dream about creating an...

Four Simple Steps for Long-lasting Valentineā€™s Day Roses

Four Simple Steps for Long-lasting Valentineā€™s Day Roses

By Terril A. Nell, Ph.D., AAF Research Coordinator at the American Floral Endowment (AFE) Professor Emeritus of Floriculture at the University of Florida Americans celebrate Valentineā€™s Day with gifts of flowers, candy, cards and more, creating the largest retail...

50 Must-attend Floral Events in 2024

50 Must-attend Floral Events in 2024

Education, inspiration, rejuvenation, relationship and connection building, exotic localesā€”national and international conventions and trade shows in 2024 offer something for everyone in the flower industry. The floral industry is blessed in many ways, and one of those...

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