Do you know which generation has the highest appreciation of flowers? How about the most common reason consumers give for purchasing flowers? Those questions and more are answered in a new study of consumers’ floral buying habits.
In search of inspiration for its 2016 advertising campaign, Smithers-Oasis Company invited floral designers across the U.S. to create arrangements in a variety of categories featuring its products. The “Most Inspirational” design in each category is spotlighted in the company’s Inspire Floral Design Showcase and will serve as the inspiration for arrangements Smithers-Oasis’s 2016 advertising campaign.