table of contents December VOL. 206, NO. 12

TOC-1215features

FTD Makeover Magic 2015: Wildflower Florist & Coffee House
Designer J. Keith White transforms a former pharmacy in a small town in Iowa into a modern flower and coffee shop.

Valentine’s Day Specials
Florists share their most popular designs from the 2015 holiday.

Flower-Buying Options
An in-depth report on the various methods available to retailers for purchasing fresh flowers in today’s diverse marketplace.

Thoughtful Impressions
Valentine’s Day shop specials for shoppers in key demographics from millennials to older customers.

Winter Gift Show Preview
Explore a wonderland of new products and display inspiration by attending an upcoming U.S. gift market.

Cozy Attachments
Increase your Valentine’s Day add-on sales with our assortment of plush options from a variety of suppliers.

departments

Happy Holidays from Florists’ Review

design
Wedding
Technique

product
Fresh Flower
New & Notable

business
Biz Bits
Profit Planning
by Brian J. McCarthy
Floral Education
by Teresa P. Lanker

Briefs
Hot Topic
Product Source Guide
Classifieds
Advertisers index

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