Table of Contents – May 2016 – Vol. 207, No. 5

TOCMay16features

The Right Goods
Three flower shops offer varied giftware buying and selling strategies to help get you started or to better manage your existing and future inventories.

Heating Up Your Candle Sales
Floral and candle industry professionals offer tips for buying, merchandising and marketing candles.

Modeling Mother Nature
Today’s crop of incredibly realistic permanent botanicals bolster the axiom that imitation is the sincerest form of flattery.

Floral Convention Preview
Attend a summer or fall industry convention to take classes, listen to lectures and network.

Summer Gift Show Preview
Discover an abundance of new products and educational opportunities by attending an upcoming U.S. gift market.

departments

Reviewing Stand by Frances Dudley, AAF

design
Wedding
Technique

product
Fresh Flower

business
Biz Bits
Profit Planning by Brian J. McCarthy
Briefs
Marketing Magic
Classifieds
Where to Buy
Advertisers Index

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