Table of Contents – March 2016 – Vol. 207, No. 3

TOCMar16features

American Designer: Holly Heider Chapple
Inspired by her home-grown flowers, a floral designer creates compositions that are full, lush and on-trend.

Planted Inspirations
Industry experts offer designs and selling advice to help your shop’s plant offerings stand out from those of big-box retailers and other competitors.

Making Memories for Mom
Gardeny blossoms and tropical orchids are quintessential Mother’s Day flowers, and both are beautifully blended in these special holiday arrangements.

Websites: A Profitable Move
In less than five years, a Colorado shop owner doubled her sales by creating and upgrading her multiple websites.

Increasing Online Visibility
Web marketing experts share how to boost web traffic from online search engines such as Google.

departments

Reviewing Stand by Frances Dudley, AAF

design
Wedding
Technique

product
Fresh Flower
New & Notable

business
Biz Bits
Profit Planning
by Frank Campisi
Briefs
Hot Topic
Florists’ Review Bookstore
Product Source Guide
Classifieds
Advertisers Index

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