American Designer: Holly Heider Chapple
Inspired by her home-grown flowers, a floral designer creates compositions that are full, lush and on-trend.
Industry experts offer designs and selling advice to help your shop’s plant offerings stand out from those of big-box retailers and other competitors.
Making Memories for Mom
Gardeny blossoms and tropical orchids are quintessential Mother’s Day flowers, and both are beautifully blended in these special holiday arrangements.
Websites: A Profitable Move
In less than five years, a Colorado shop owner doubled her sales by creating and upgrading her multiple websites.
Increasing Online Visibility
Web marketing experts share how to boost web traffic from online search engines such as Google.
Reviewing Stand by Frances Dudley, AAF
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