These colorful floral creations join contemporary styles with established design principles.
Pantone Color(s) of the Year
These hues will influence product development and consumers’ purchasing decisions in multiple industries in 2016.
Exhibiting elements of sheltering, veiling and pavé design techniques, this collection offers contemporary floral options for Feb. 14.
Breeders reveal the hottest rose varieties for Valentine’s Day.
Inspiring designs that will add stylish new options to your holiday menu.
American Floral Trends Forecast 2016-2017
The seventh biennial “American Floral Trends Forecast,” the preeminent style report, is developed especially for floral professionals.
Understanding Today’s Customers
Retail market research and floral industry professionals reveal nine consumer purchasing habits and how to satisfy them.
Reviewing Stand by Frances Dudley, AAF
New & Notable