Table of Contents – May 2017 – Vol. 208, No. 5

On the Theme

Question of the Month
This month we asked florists to share how they have promoted their floral design as art and how they benefited from doing so.

Art for Art’s Sake
Six renowned floral artists share their inspiration and artistic approach to flowers.

Museum Masterpieces
“Art in Bloom” events around the country give floral designers an opportunity to shine.

Inspiration of Art
Two creative floral designers discuss how the work of artists in other media influences their inspiration and creativity.

Floral Fine Art
With a background in floristry and horticulture, a young academic investigates floral design as an art form.

 

 

 

 

 

 

White Lilac Inc.
One of Southern California’s preeminent event planners shares a glimpse into a spectacular wedding it created.

Translation
A renowned designer shares his process for finding botanical materials and creating floral art.

Farmgirl Flowers
How Christina Stembel turned an idea into a multimillion-dollar e-commerce floral business.

Field to Vase Dinner
Flower enthusiasts gathered for the first American Grown Field to Vase Dinner of 2017.

Memorial Day Flowers
Nonprofit organization honors those who have served, with flowers.

Macy’s Flower Show
The venerable retailer said “thank you” to customers, with spectacular floral displays in its flagship New York store.

It All Happened in Vancouver
Hitomi Gilliam, AIFD, and Holly Heider Chapple headline a weekend of business and creative education.

Philadelphia Flower Show
A behind-the-scenes look at “Pedals, the White Bike Plan.”

Departments

DIGITAL
INSTAGRAMMER OF THE MONTH

TECHNIQUE
BOTANICAL SHOE
CASCADING CENTERPIECE

WEDDING
SINGULAR STOCKS

INSPIRATIONAL
THREE GIFTS OF ART

PRODUCT
PRODUCTS IN BLOOM

Q&A
A LEAP OF FAITH

BUSINESS
BIZ BITS
INVESTING IN YOUR TEAM
BRIEFS

FROM THE PUBLISHER
MAKE TIME FOR THE IMPORTANT THINGS

EVENTS
SUMMER GIFT SHOWS PREVIEW
FLORAL CONVENTIONS PREVIEW
CALENDAR
BOSTON FLOWER & GARDEN SHOW
CHICAGO FLOWER & GARDEN SHOW
BOBBI CUP
JIM JOHNSON CUP
WORLD FLORAL EXPO
REGIONAL FLORAL CONVENTIONS

CLASSIFIEDS
PRODUCT SOURCES
ADVERTISERS INDEX

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