Table of Contents – January 2018 – Vol. 209, No. 1

On the Theme

Question of the Month

American Floral Trends Forecast 2018 – 2019
Florists’ Review is proud to present “The American Floral Trends Forecast 2018-2019,” the preeminent style report developed exclusively for the floral industry.

U.S. Flower Growing: In Alignment with Consumer Trends
Three trends that will define domestic flower production in 2018.

Floral Business Trends 2018
A recap of the recent “Floral Business Trends Survey.”

Holiday Handled
These time-saving romantic offerings sacrifice no style.

Mad for Macramé
Macramé is back and making a splash in the wedding industry.

You Be the Judge
Floristry competitions at the RHS Chelsea Flower Show.

State of the Industry
Our annual look at where the retail floral industry is heading and what traditional floral retailers can do to regain market share.

Flowers: Who’s Buying What — and Where, When and Why They’re Buying It
New study reveals consumers’ flower buying habit.

Success in the New Year
Employee assessment and communication are keys to success in the new year.

PR and Personal Life-planning Tips for 2018
Creating a well executed plan for business and life.

Pantone Color of the Year

Slow Flowers Journal
Ideas and information about seasonal and American-grown botanicals from florists, flower farmers and voices of the Slow Flowers movement.

Departments

PRODUCT
PRODUCTS IN BLOOM

INSPIRATIONAL
THREE STEPS TO YOUR BEST YEAR YET

TECHNIQUE
FLEXIBLE FASHION
MODERN LOVE
FLAUNT YOUR FLOWERS
HAVE MY HEART
FELTED POSY
SPARKLING TRIO

BUSINESS
IS YOUR BUSINESS ON TREND OR JUST ONLINE?

DIGITAL
INSTAGRAMMER OF THE MONTH

Q&A
ROBERT O. CARTER

EVENTS
THE GRATEFUL TABLE
FIELD TO VASE DINNER
NINTH MOON SHOWCASE 108 FLORA INTERNATIONAL FLOWER FESTIVAL
INTERNATIONAL FLORICULTURE TRADE FAIR 2017 and ROYAL FLORAHOLLAND TRADE FAIR
AIFD FORGES BOND WITH FFA 115 CALENDAR OF EVENTS
CLASSIFIED ADS
ADVERTISERS INDEX /PRODUCT SOURCE GUIDE

FROM THE PUBLISHER
“IF YOU CAN SEE IT IN YOUR MIND, YOU CAN HOLD IT IN YOUR HAND”

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