Table of Contents – January 2017 – Vol. 208, No. 1

Your Best Year Ever!

On the Theme

Question of the Month
How do you plan to have your best year ever? We ask florists.

A Floral Diligent Duo – Q&A
How a mother and daughter team has survived and thrived.

Traits of Successful Florists
From experience: Eight things successful florists do every day.

Spotlight on Success
Floressence Flowers’ owner shares her success story.

Looking Ahead
Nine actions you can take to achieve your very best 2017.

The Future is Now
Former brick-and-mortar florist shares business growth tips.

 

Don’t miss this…

So much more creativity and business ideas inside!

Marketing Concept: Hiring a PR Firm
How a top floral designer uses PR to propel her business.

State of the Industry
To survive, florists have to stay relevant and communicate value.

Sweet Sentiments
Leave your loved one speechless. Flower messages can add meaning and dollars to your bottom line.

Four Seasons of Flowers
Maryland-grown blooms inspire florist Kelly Shore year-round.

FTD Makeover Magic
86-year-old Waco, Texas flower shop gets a surprise makeover.

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DEPARTMENTS

TREND WATCH
UNDERSTANDING TRENDS

DIGITAL
INSTAGRAMMER OF THE MONTH

TECHNIQUE
STUCK ON YOU
BOTANICAL MANICURE

SYMPATHY
RESPLENDENT REST
FLORAL KEEPSAKES

INSPIRATIONAL
3 SIMPLE STEPS TO YOUR BEST YEAR EVER

 

 

PRODUCT
ROSES NOUVEAU
CARE AND HANDLING OF CUT FLOWERS

EVENTS
FIELD TO VASE DINNER 2016
NINTH MOON FLORAL

DESIGN  SHOW
CALENDAR

BUSINESS
BIZ BITS
BRIEFS

FROM THE PUBLISHER
EXCITING NEW CHANGES AHEAD

CLASSIFIEDS
PRODUCT SOURCES
ADVERTISERS INDEX

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