Table of Contents – April 2017 – Vol. 208, No. 4

Multicultural Weddings

On the Theme

Question of the Month
Florists share their experiences about how doing an event outside their normal client base resulted in business growth by reaching new groups of consumers.

10 Core Commitments for Bridal Success
How rules and non-negotiable standards go beyond customer service to fulfilling expectations, and most importantly, building business success.

Reaching Beyond Your Wedding Comfort Zone
Cutting-edge florists know that to grow their businesses, they need to explore and embrace all of the opportunities in their communities.

Bridal Fashion
Our annual report on the wedding dress styles you’re likely to encounter with this spring and summer’s brides-to-be — with bouquet options for each.

Mother’s Recipes
Clever recipe cards listing motherly attributes as “ingredients” of maternal love create thoughtful Mother’s Day designs.
Download Recipe Cards

Mother’s Day in Europe and Beyond
Judith Blacklock shares designs and tips from the globe.

Florist Blossoms in Iconic Hotel
Mackinac Island’s Grand Hotel floral shop creates idyllic weddings and events in an historic venue.

Picture-Perfect Weddings
The winning designs from Florists’ Review’s 18th annual wedding contest.

Bloomerent
How one company connects bridal and event clients to share flowers.

Vintage Wedding Flowers – New Book!
Ideas and inspiration for creating nostalgic arrangements for all types of weddings and budgets.

Departments

TREND WATCH
CASCADE BOUQUETS

DIGITAL
INSTAGRAMMER OF THE MONTH

TECHNIQUE
MODERN SPIN

SYMPATHY
RISEN HOPE

INSPIRATIONAL
PROVIDE A GLORIOUS EXPERIENCE

PRODUCT
PRODUCTS IN BLOOM
FRESH FLOWERS: HELLEBORUS

Q&A
DANDELIONS FLOWERS & GIFTS

IN MEMORIAM
BOBBI ECKER BLATCHFORD

BUSINESS
BIZ BITS

FROM THE PUBLISHER
April Fool in Love

EVENTS
IPM SHOW
CALENDAR
CLASSIFIEDS
PRODUCT SOURCES
ADVERTISERS INDEX

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