With her big hair, bigger heart, and razor-sharp wit, Dolly became a symbol of joy and self-invention, proof that glamour and goodness can share the same stage.
Dolly Parton’s Legacy: A Special Rose of a Person
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Rodney Crittenden to Retire After 30 Years at Great Lakes Floral Association
Great Lakes Floral Association Executive Vice President to step down May 1, 2027, search for successor underway.
Gifts That Keep on Giving
Corporate opportunities for florists abound during the holidays. Start planning now.
What Your Favorite Flower Says About You
Roses, dahlias, sunflowers or wildflowers? Your favorite bloom might reveal more about your personality than you think.
Turning What’s in the Field (or Fridge) into Content People Want
Constraints force creativity, and audiences notice the difference between styled-to-death and genuinely considered.
Dallas Market Center Named Finalist for Trade Show Executive’s 2026 Good Impact Award
The Good Impact Award honors trade shows that create positive legacy and meaningful difference for the communities they serve.
SIFLOR 2026 Set for November in Colombia
The agenda will focus on plant health, artificial intelligence (AI), bioinputs, automation, Agriculture 4.0, and leadership.
California Spring Trials Set for April 2027
This key industry event for brokers, growers, and retailers will again be held at multiple locations across California, offering an exclusive preview of upcoming ornamental and edible plant introductions.
Bloomnation Launches Weddings & Events Business Solution
From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place.
Colombian Flowers Join Fernandina Beach Community
The initiative builds on an activity Flowers of Colombia introduced at the SAF Annual Convention last year, when convention attendees were invited to create arrangements that could be shared beyond the event itself.
