“Small Business Saturday,” the Saturday after Thanksgiving, is a consumer event created by American Express encouraging shoppers to “shop small” in their communities. A report from the National Federation of Independent Business (NFIB) and American Express reveals that an estimated 88 million consumers shopped at small businesses on Small Business Saturday in 2014, spending a reported $14.3 billion, up 2.1 percent from 2013.
Participating businesses can access the following marketing materials for Small Business Saturday from American Express:
- printable signage and save-the-date cards
- email templates and social posts
- “Shop Small” logos
- “Shop Small” merchandise
- event guides
Merchants accepting American Express credit cards also can receive free online ads throughout the year and appearance on the “Shop Small” map.
Get started by registering your shop at www.americanexpress.com/us/small-business/shop-small by Nov. 9. Small Business Saturday is Nov. 28.