Oklahoma City florist fuses flowers and art to redefine floral experience

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The Fleuriste team designs wedding flower concepts, corporate events and private parties and create a show-stopping weekly flower service for corporate, hospitality and private residential clients. Photo courtesy of The Fleuriste. From Ambrosius Bosschaert to Georgia O’Keeffe, creatives have been drawn to flowers as a subject of their art for their beauty and evocative qualities. Meanwhile, the Oklahoma City floral designers at The Fleuriste elevate flowers to be works of art in themselves. “While we do utilize flowers as one of our mediums, I would say the stems of flowers are our main commonality with the tried and true flower shop business model,” said Allison Williams, owner of The Fleuriste . The Fleuriste operates a bit differently though. “Our business model allows for limited retail floral interaction. We buy our flowers with our confirmed events in mind; therefore, the variety and colors of flowers we have in our cooler cater to what’s needed for those commitments,” she said. The company’s undeniably sophisticated designs evoke an appreciation of not only flowers as arrangements but as living sculptures. “Much of our energy goes into the visual impact guests experience when attending an event,” Williams explained. And so, a flower arrangement becomes an experience. It doesn’t stop there. “In addition to floral design, we also have a production department that specializes in effects through the use of event lighting, props and decor elements,” Williams said. Photo courtesy of The Fleuriste. At its core, The Fleuriste is a high-end floral and event design company catering to an audience of people who want an individualized, modern approach to their floral design. “We aspire to provide a collaborative creative experience, one where we spend time working through the client’s initial vision for their event and further developing the concept to see it through,” Williams said. This is clearly not your neighborhood flower shop. Each order goes through a design and planning process, and on the big day, the production team is on site to bring the vision to life. Williams and master florist George Catechis moved to Oklahoma in 2011 from Las Vegas where they were in the same line of work. Photo courtesy of The Fleuriste. Catechis has been in the flower business since he was a boy. “It’s safe to say he has his doctorate in ‘Over-the-top Floral Design’ and the ‘More is More’ theory,” Williams joked. Williams worked in high-end guest services at Caesars Palace and Bellagio and, in her own words, minored in “creativity” at the prestigious School of Life. The concept that the two brought to Oklahoma has worked. “A year in the life of The Fleuriste is adorned with roughly 500,000 stems of flowers, over 500 client meetings and site visits in as many as 22 cities,” Williams said. Photo courtesy of The Fleuriste. They design wedding flower concepts, corporate events and private parties and create a show-stopping weekly flower service for corporate, hospitality and private residential clients. “Our focus leans mostly toward weddings, events, galas, corporate functions and […]