NEW WHITE HOUSE FLORIST CHOSEN

Roshan’s design aesthetic includes arranging various delicate flowers, such as garden roses and orchids, into strong, compact designs, and incorporating structural elements, such as branches or braided grass.

Roshan’s design aesthetic includes arranging various delicate flowers, such as garden roses and orchids, into strong, compact designs, and incorporating structural elements, such as branches or braided grass.
Photo: Flower Affairs’ Facebook page

In a press release, the White House announced the appointment of Hedieh “Roshan” Ghaffarian as the new chief floral designer. She was reportedly chosen because of her experience and floral design portfolio.

Roshan and her family immigrated to Los Altos, Calif., from Tehran, Iran, as a child, following the Iranian revolution, and when she was in her early twenties, she started Flower Affairs from her parent’s garage.

“Roshan’s life story is a powerful reminder that the American dream endures, and the president and I look forward to seeing her creativity flourish for White House guests to enjoy year-round,” Michelle Obama said of the nomination.

Roshan has more than 25 years of experience in the floral industry and has provided floral designs for more than 1,000 events. She has trained with several United Kingdom-based floral designers such as Jane Packer, Paula Pryke, OBE, and Kenneth Turner. Her work has been featured in several publications, including Ceremony magazine, Today’s Bride magazine and The Knot.

To see more of Roshan’s floral designs, visit Flower Affairs’ Facebook page.


Photo: Flower Affairs’ Facebook page

Photo: Flower Affairs’ Facebook page

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