Winning Bouquet Combinations
A new book from Florists’ Review and the California Cut Flower
Commission (CCFC) showcases artful selections for brides and maids.
Five trend-forward options for wedding cake décor.
Craft a creative Halloween lineup with hardware and hobby store
finds that will set your shop apart.
Inspiring ideas from Florists’ Review’s “Picture-Perfect Weddings”
Referral networks are boosting florists’ businesses while giving
brides-to-be one-stop shopping.
Discover how Walt Disney World’s floral and event personnel handle
approximately 1,500 weddings and thousands of corporate events each
Party Florists Bring Enthusiasm to the Table
Three top designers balance creativity and business skills.
Tiger Lily: Standing Out in the Crowd
The second runner-up in our “Retail Florist of the Year” contest
distinguishes itself with exceptional products, value and service.
Talking Up Floristry Online
Professionals are taking their tips and gripes to cyberspace with
interactive message boards.
Nothing to Fear
Consumers are looking for transitional décor that looks great for
Halloween and beyond.
Fall and Halloween Gallery
A showcase of seasonal decorative accessories.
The 2006 AIFD National Symposium brought vibrant floral design
education to our nation’s capital.
on the cover: MATERIALS: ‘Lea Romantica’ garden spray roses from Flower
Transfer; Bottle Brush Snowflake from Bethany Lowe Designs; Knit
Wire Tubing from Accent Décor; dusty miller from favorite supplier;
dress from the WaWa Collection from Watters & Watters.
Photography by Stephen Smith
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wee Wedding Flowers
Reviewing Stand by Frances Dudley, AAF
Hot Topic by Glennis Wright Fresh Flowerby Steven W.
Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen
Magazine / Book Distributions How To
Business Briefs Florists' Review Bookstore
Classified Advertising Advertisers Index
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
wee Wedding Flowers
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