Seasons Aglow
Six inspired holiday centerpieces with ambient appeal.

Wreaths on Trend
Build upon the foundation of a basic PVC wreath to create seasonal décor that reflects the floral trends for 2010 and 2011.

Bringing the Garden Indoors
Noted garden designer P. Allen Smith offers inspirational ideas for using the bounty of a garden to decorate every room of a home in his latest book.

Pillar of Service
In business for more than a century, Aebersold Florist forges into the future with strong ties to its Indiana communities.

Changing Their Ways
Two florists share how they seized opportunities to revitalize their businesses—in turn, increasing their revenue—in the down economy.

U.S. Flower Supply: On the decline
Our annual report on the volume of cut flowers sold in America, and where they come from.

Dual-Purpose Adornments
Is it packaging, is it decorative presentation or can it be both?

Delectable Directions
Gourmet gifting has grown despite economic woes. Discover why, and what types of products are most popular.

Today’s FTD
Since his company’s purchase of FTD in 2008, Mark Goldston, chairman, president and CEO of United Online, says he and the FTD team have worked to restore the luster of the brand and rebuild relationships with florists.

Reviewing Stand

     by Frances Dudley, AAF
Biz Bits

Shop Special
How To

Fresh Flower
Gourmet and Gift Basket Gallery
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson

Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

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