things effective coaches and managers do well
By Donald Cooper, CSP
Coaching in sports and coaching in business have many
similarities. Below are the top 10 things that great coaches do well.
For each of these, rate your business coaching performance on a scale of
1 to 10, with 10 being excellent. Then, total your score, and see how
you stack up.
Effective coaches are passionate about winning and committed to
doing the work required to make that happen. Are you passionate about
winning and committed to doing the work?
Effective coaches put together a winning team. They scout out
and sign players with both the skills and the attitudes to get the
job done. Have you put together a winning team?
Effective coaches assign each player a specific position with
specific responsibilities, based on their talent, skills and
experience. Then, they reassign positions when their original
decision isn’t working. Do your “players” have specific assignments
and responsibilities, and, if it isn’t working out, do you reassign
them to other positions for which they may be better suited?
Effective coaches study the competition to understand their
strengths, weaknesses and vulnerabilities. Do you know who your
competitors are, what they do well and where they’re most
on their competitive analysis, effective coaches create a winning
game plan. Then, they communicate that plan to everybody on the
team. Does your business have a winning “game plan,” and does
everyone on your team know what it is and what their role is to
Effective coaches constantly teach the skills and reinforce the
attitudes needed to win. Training and practice don’t just take place
at the beginning of the season. They go on every week. Are you
constantly training and coaching your staff to improve their
knowledge and skills, and do you constantly reinforce and live the
attitudes needed to win in your business?
Effective coaches inspire extraordinary effort. They have the
ability, through their words and their example, to “fire up the
team.” Do you have the ability to “fire up your team” through your
words and actions?
Effective coaches “send in” the odd play, but mostly they make
sure that they have the right players in the right positions and
that all players know their assignments, and then they let them play
the game. They know that “sending in plays” all the time destroys
the team’s confidence and takes away members’ initiative. Are you
constantly “sending in plays” and micromanaging your team, or are
you building a great team and letting them play?
Effective coaches keep stats to measure both individual and team
performance. They know who’s contributing and who’s letting the team
down. Are you measuring performance? Do you know who’s performing
and who’s not performing in your business?
Finally, effective coaches hold players accountable. They reward
exceptional players with bonuses, and they discipline or trade those
who don’t perform or who hurt the morale or effectiveness of the
team. Do you hold people accountable in your business? Do you reward
excellence and deal quickly and effectively with nonperformers?
So there you have it ... 10 things great coaches do well. How did you
rate on each element, and what was your total score? What does this tell
you about where you need to focus your time and attention to be a more
Cooper, CSP (Certified Speaking Professional), is respected by clients
in more than 40 industries as both a “thought leader” and a passionate
visionary in the areas of marketing, service and business excellence.
Drawing from his real-life experience as a world-class manufacturer,
award-winning retailer and business speaker, he has helped thousands of
businesses throughout the world to add more real value to their
customers’ lives and more dollars to their bottom lines.
To subscribe to Mr. Cooper’s free monthly electronic newsletter, send an
email@example.com. His website,
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