URNlimited Possibilities
These classic containers afford a wealth of design opportunities.

Natural Light
Twigs, berries and other woodland materials add rustic character to these sylvan candle compositions for the holidays.

Strategic Service
Wesley Berry Flowers, in the Detroit metro area, relies on well-planned community involvement to serve and become known to potential customers.

Affordable Facelifts
Retail experts share practical, cost-effective ways to refresh your shop’s image.

Fresh Flower Report
What the latest numbers suggest about America’s fresh-cut flower supplies.

dECOrative Packaging
Enhance your customers’ purchases with these environmentally friendly packaging products.

Gourmet Trends
A taste of today’s hottest fare for palate-pleasing gift baskets.

Ballooniversity® 2009
The popular education program made stops in three cities this summer.


on the cover:
‘Mango’ miniature callas and Magnolia branches from Transflora; Italian terra-cotta urn from private collection; Oasis® Floral Foam and Oasis™ Aluminum Wire from Oasis® Floral Products.

Photo courtesy of the American Institute of Floral Designers (AIFD); Stephen Smith, photographer.

• To read and see more, Click here to purchase the current issue of Florist's Review.




Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
How To

Fresh Flower
Care & Handling

Gourmet & Gift Basket Gallery
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson

Industry Calendar
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

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