Grand Entries
Ten fabulous fall door adornments, with simple how-to instructions, graciously greet the season.

Everlasting Autumn
Seven sensational permanent and dried designs for fall.

Holiday Delights
Eight joyous centerpiece ideas with detailed pricing information.

Gifts to Go
Value-packed gift baskets for autumn and winter holidays.

Hurricane Katrina
The floral industry responds to the devastating aftermath.

Container Madness
Containers are now more than just vessels for flowers and plants; they’re among the hottest accessories in the home décor market.

Container Guide 2005
A showcase of versatile containers from more than 50 leading manufacturers and suppliers.

The Heart of the Matter
“Retail Florist of the Year” runners-up Kim and Ken Grassi strive to understand their customers and fulfill their wishes.

Corporate Giving
Tips for capturing corporate gift basket business year-round.

Gift Baskets: DIY or Not
How to decide what kind of gift basket program might be right for you.

Gourmet & Gift Basket Gallery
Top suppliers showcase quality food, gift and packaging products.

FTD Looks to the Future
“Space-age” technologies, startling industry trends and unsurpassed
education programs highlight FTD’s 2005 convention in Dallas.

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Everlasting Autumn

Reviewing Stand
by Frances Dudley
Under Forty
Wedding Bouquet

Display Idea

Biz Bits
Trend Watch
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

The Heart of the Matter

on the cover:
MATERIALS: 9-inch Milk Jug Bouquet Vases in Cayenne from Syndicate Sales; Dahlias, lilies, orchids, Anthuriums, carnations and lotus pods from California cut flower growers.; lily grass from favorite supplier.
Photography by Stephen Smith

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