Horns of Plenty: Overflowing with Creativity
Cornucopias, both real and implied, are perfect for customers ready
to give thanks and celebrate the autumn bounty.
Home for the Holidays
Festive centerpieces and buffet arrangements that will have
customers raving about your shop.
December Door Décor
Sensational wreaths for home and office display.
Goes: Container Styles for 2007
Choose everything from natural materials and an earthy aesthetic to
ornate, antique-inspired elements.
Container Guide 2006
Our annual showcase of the latest container offerings from more than
40 manufacturers and suppliers.
Choosing the Perfect Container
Tried-and-true guidelines for pairing vessels and arrangements.
Beyond Flowers and Fruit
Discover how Rainbow Florist & Delectables in Laurel, Md., has
expanded its gift basket business.
Gourmet & Gift Basket Gallery
A showcase of quality food, gift and packaging components.
Build better gift baskets with this basic method.
Edwards Greenhouse/The Carpenter’s Custom Florist: A Job Well
The third runner-up in our 2006 “Retail Florist of the Year”
Put It in Writing
A policy manual, if carefully crafted, can save your business from
unnecessary legal hassles.
FTD Takes the Show on the Road
Gatherings in connection with regional gift shows prove a popular
substitute to the single annual convention.
on the cover:
MATERIALS: Earth’nWare™ Ceramics 8-inch Handle Pitcher
from Syndicate Sales; montbretia (Crocosmia) pods from Sun Valley
Floral Farms; Dahlias, yarrow and fruited sweet-gum (Liquidambar)
branches from favorite suppliers.
Photography by Stephen Smith
• To read and see more,
here to purchase the current issue of Florist's Review.
Fresh Flower by Steven W.
Hot Topic by Glennis Wright
Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen
Florists' Review Bookstore
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD