feature story

anything goes:
container styles for 2007

Choose everything from natural materials and an earthy aesthetic to ornate, antique-inspired elements.


by AMY BAUER


Containers are making a strong statement alongside the flowers they are designed to hold. “Florists are incorporating the vase into the arrangement more than ever,” observes Marla O’Dell, director of products and purchasing for Syndicate Sales, Inc. “Oftentimes it is the focal point, and a few stems are used as accent.”
 
 
top container trends
 
 
 
• Mixing and matching “Having more of an eclectic, unique and personal touch is the trend,” says Carla Meehan, marketing coordinator for burton + BURTON
• Color collections that revolve around a central theme but incorporate containers in a variety of shapes, sizes and materials
• Containers that accommodate oversized arrangements and centerpieces, for banquets and weddings especially
• Subtle shimmer, with glitter, gem and sequin accents becoming more understated and transitioning to simple shine
• Traditional with a twist, such as incorporating multiple surface treatments and media on containers

 
 

As we gaze into 2007, container options abound, in styles and price points to fit all tastes. Shoppers also covet containers for their multiple uses as decorative accessories. And florists are looking beyond the traditional, turning anything that can hold a water source into a potential showpiece. “With this new trend,” notes Carla Meehan, marketing coordinator for burton + BURTON, “almost anything can be a floral container—from plates, cups and goblets to buckets, tubs and test tubes.” Organic shapes and materials are finding favor with consumers, notes Tara Meier, who is in marketing for Eighteen Karat International Product Sourcing Inc.
 

Suppliers say continued higher fuel prices have squeezed their operations, forcing them to work even harder to keep their costs down in order to remain affordable for florists and consumers. Fuel prices are affecting not only the cost to transport containers to their destination but also the cost to create the vessels in some cases, such as plastics, which have petroleum products as their base.
 
 
colors to watch
 
 
 
• Bright lime green, which Kandi DiFiore, marketing product manager for The John Henry Company, describes as the “new neutral” and sees being used in many color pairings
• Browns, including in dual-color combinations such as soft green and brown, blue and brown, red and brown, and black and brown
• Vintage red, which also will combine with sage, cream and taupe
• Black and white
• Turquoise
• Soft, coastal blues
• Silver accents
• Gold, which Victoria Chester, vice president of Vacuum Orna-Metal Company, Inc., says is gaining on silver in popularity
• Paler shades of pink, green, blue and lavender
• Monochromatic combinations, such as fuchsia and pastel pink, aqua and pastel blue, lime and mint green, and purple and lilac
• Orange, including combined with pastel pink, fuchsia, aqua, lilac, lime green and mint green

 
 

Containers are in highest demand at the peak holiday seasons, but they remain a staple year-round. Kandi DiFiore, marketing product manager for The John Henry Company, says she sees a trend toward more everyday designs and motifs and colors that can cross from season to season seamlessly, helping florists turn excess inventory.
 
 
most sought materials
 
 
 
• Galvanized metals
• Tin, particularly textured and punched tin
• Rope
• Straw
• Glass, especially in “art glass” forms
• Ceramic
• Stoneware, including terra-cotta
• Eco-friendly and organic materials
• Wood, including whitewashed, weathered and distressed
• Canvas

 
 

Let these handy trend watches help guide your buying for 2007. “As in home décor or clothing, anything goes,” sums up Victoria Chester, vice president of Vacuum Orna-Metal Company, Inc.
 
 
favorite shapes and accents
 
 
 
• Antique-inspired, such as pedestal bases, claw feet and scroll accenting
• Flared, angular and bulbous-shaped vases
• Pails and buckets
• Wine-bottle shapes
• Mint-julep cups
• Storage containers, such as baskets, benches and ottomans

 
 

Thanks to Tara Meier, marketing, with Eighteen Karat International Product Sourcing Inc.; Carla Meehan, marketing coordinator for burton + BURTON; Kandi DiFiore, marketing product manager for The John Henry Company; Marla O’Dell, director of products and purchasing for Syndicate Sales, Inc.; and Victoria Chester, vice president of Vacuum Orna-Metal Company, Inc., for contributing to this report.

You may contact Amy Bauer by e-mail at abauer@floristsreview.com or by phone at (800) 367-4708.
 

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