Gifted Creations
Fresh flowers and easy add-ons are a natural pairing during the
gift-giving season.
Fast, Festive
Displays
Trend-forward fixtures, which are simple to create, are among the
myriad ideas in Workbook Christmas, a new title from German
publisher Bloom’s.
Winter Sparkle
Glittering oversized jewels and metallic accents join natural
elements in this setting from Flowers for the Table, a new book from
Florists’ Review.
Soaring in
Philly
A team of two sisters finds success with balloons in Philadelphia.
Love Is in the
Air
New balloon styles for Valentine’s Day 2011.
Container Guide 2010
Our annual showcase of the latest styles in all types of flower
vessels.
Check Out These Models!
Top automakers unveil their 2011 cargo vehicles and other spacious
delivery options.
Keeping Your
Cool
Know the ins and outs of floral coolers, from purchase to
maintenance.
Sales Tool
Teleflora’s new Floral Selection Guide is designed to be one of the
most useful—and most attractive—implements in a florist’s “toolbox.”
SAF Awards Our
Industry’s Best
The Society of American Florists bestows honors at its 126th annual
convention, “SAF Orlando 2010.”
Reviewing Stand
by Frances Dudley, AAF
Biz Bits
design
Wedding
Novelty
Technique
How To
product
Fresh Flower
Tools of the Trade Gallery
What's New
business
Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson
Classifieds
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD
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