Gifted Creations
Fresh flowers and easy add-ons are a natural pairing during the gift-giving season.

Fast, Festive Displays
Trend-forward fixtures, which are simple to create, are among the myriad ideas in Workbook Christmas, a new title from German publisher Bloom’s.

Winter Sparkle
Glittering oversized jewels and metallic accents join natural elements in this setting from Flowers for the Table, a new book from Florists’ Review.

Soaring in Philly
A team of two sisters finds success with balloons in Philadelphia.

Love Is in the Air
New balloon styles for Valentine’s Day 2011.

Container Guide 2010
Our annual showcase of the latest styles in all types of flower vessels.

Check Out These Models!
Top automakers unveil their 2011 cargo vehicles and other spacious delivery options.

Keeping Your Cool
Know the ins and outs of floral coolers, from purchase to maintenance.

Sales Tool
Teleflora’s new Floral Selection Guide is designed to be one of the most useful—and most attractive—implements in a florist’s “toolbox.”

SAF Awards Our Industry’s Best
The Society of American Florists bestows honors at its 126th annual convention, “SAF Orlando 2010.”

Reviewing Stand

     by Frances Dudley, AAF
Biz Bits

How To

Fresh Flower
Tools of the Trade Gallery
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson

Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

Florists' Review Bookstore


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