Thanksgiving and Christmas        
Visual Feast
These centerpiece options, ranging from contemporary to casual, are ready for a Thanksgiving table.

Peppermint Perfection
Simple cash-and-carry holiday designs offer a twist of nostalgia.

Wreaths in Season
German publisher Profil Floral presents tabletop wreath ideas for winter.


Packaging Turned Party Ware
From delivery boxes to gift bags, packaging products make stylish yet affordable containers for seasonal soirčes

Packaging with Panache
Simple steps to add the finishing touch to arrangements that must withstand the elements..

fresh flowers

How Much Would You Charge?
Florists from coast top coast share how they would price four basic arrangements.

Fresh Finds!
Get the latest on what's new, what's nice and what's coming next in fresh flowers.

Growing Concerns
A look at the challenges facing South American and U.S. growers and how they are faring in an uncertain economic climate.


Valentine Balloons for 2008
Help your customers spread the love with these fun and flirty selections.

Hollywood Comes to Georgia
Attendees of Ballooniversity celebrated sponsor burton + Burton's 25th anniversary in grand style. land.

delivery and refrigeration

America's Top Models
Use this guide to choose the best 2008 delivery vehicles for your shop's needs.

Road Show 2007
From metal bows to car kits, these delivery vehicles stand out in traffic..

Cooler Basics: What You Must Know
Everything you will want to understand about floral refrigeration systems when purchasing a new unit or simply hiring a repair person.

on the cover:
MATERIALS:  fir from Hiawatha Corporation; carnations, spray chrysanthemums, rose hips, Hypericum, leafless seeded Eucalyptus and ornaments from favorite supplirs; container from Scheurich USA.
To contact these companies, see “Product Source Guide” on Page 145.

Photography by Stephen Smith



Reviewing Stand by Frances Dudley, AAF
Biz Bits


Under Fifty

How To



Fresh Flower
by Steven W. Brown, AIFD
Tools of the Trade Gallery

What's New


Hot Topic by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Success Strategies 
by Tim Huckabee, AIFSE



Magazine/Book Distributors
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD



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