Giving Thanks
Eight modern centerpiece ideas for a traditional holiday.

Christmas Compositions
Eight easy-to-create holiday specials.

Christmas Shopping
The latest book from Profil Floral showcases eye-catching holiday displays.

It’s Good to Be Green
Christmas evergreen care is simple but important.

Cut Flowers in America
Trends in domestic production and imports.

Cool Presentations
How to create effective floral displays while maintaining the cold chain inside your cooler.

Catch Cold
Tips for making sure your flowers never “run a fever” that can shorten their lives.

Insuring Perishable Property
Protect your business from the loss of fresh flowers and plants due to excessive cold or heat.

Smart Deliveries
Tips for saving money during your daily routes.

Road Show
Florists across the country showcase their most mobile advertisements.

Love in the Air
Offer customers plenty of ways to show their affection on Valentine’s Day.

Ballooniversity, Vegas Style
The Ballooniversity Design Competition pitted Elvis against showgirls at this year’s high-energy forum of balloon professionals.

Wholesaling Flowers in the Northeast
Creative solutions and outstanding service generate lasting partnerships for long-term success.

SRC Turns 25
SRC Refrigeration continues its commitment to the floral industry
through quality products and services.

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Giving Thanks

Reviewing Stand
by Frances Dudley
Under Forty
Wedding Bouquet

Display Idea

Biz Bits
Trend Watch
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD


on the cover:
MATERIALS: 4.5-inch Oasis® Sphere and Lomey™ Corsage Pins from Smithers-Oasis; Glass Terrarium from Aldik; Small Apothecary Jar from Global Views; carnations, ornaments, beads and glass cake plate from favorite suppliers.
Photography by Stephen Smith

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