How to create effective floral displays while maintaining the cold
chain inside your cooler.
Tips for making sure your flowers never “run a fever” that can
shorten their lives.
Insuring Perishable Property
Protect your business from the loss of fresh flowers and plants due
to excessive cold or heat.
Tips for saving money during your daily routes.
Florists across the country showcase their most mobile
Love in the Air
Offer customers plenty of ways to show their affection on
Ballooniversity, Vegas Style
The Ballooniversity Design Competition pitted Elvis against
showgirls at this year’s high-energy forum of balloon professionals.
Wholesaling Flowers in the Northeast
Creative solutions and outstanding service generate lasting
partnerships for long-term success.
SRC Turns 25
SRC Refrigeration continues its commitment to the floral industry
through quality products and services.
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Reviewing Stand by Frances Dudley Letters Under Forty Wedding Bouquet
Hot Topic Fresh Flower by Steven
W. Brown, AIFD
Practical Floristry by Teresa P. Lanker Customer Service by T. Scott Gross California Cuttings by Peggy Dillon How To New Products Business Briefs Classified Advertising
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
on the cover: MATERIALS: 4.5-inch Oasis® Sphere and Lomey™ Corsage Pins
from Smithers-Oasis; Glass Terrarium from Aldik; Small
Apothecary Jar from Global Views; carnations, ornaments, beads
and glass cake plate from favorite suppliers. Photography by Stephen Smith
PO Box 4368
Topeka, KS 66604