Thanksgiving Splendor
This seasonal selection offers something for every taste.

Captivating Christmas
Amaryllises are the stars in these holiday arrangements.

Shapely Holiday Ensembles
Yuletide table collections that harmoniously celebrate the season.

Pine Cones Pack Punch
Stunning arrangements and ready-made accessories to drive holiday sales.

Wascana Flower Shoppe: A Dream Come True
A look at one of Canada’s most successful floral retailers.

Fresh Flowers: New and Noteworthy
Florists’ Review editors select new flowers that demand your attention.

American Floral Consumption
The latest figures on the U.S. flower supply.

Check Out These Models!
Use this handy guide to compare the features and benefits of major manufacturers’ delivery vehicles.

Road Show 2006
Check out these editors’ picks of custom wheels from across the land.

Safe and Sound Deliveries
Tips for keeping your drivers, vehicles and flowers safer.

Cut the Delivery Drain: Get the Most Gas Mileage
Copy this list for your drivers to make the most of every drop of fuel.

Valentine Balloons Help Profits Soar
Help customers profess their love during this top 2007 holiday.

Ballooniversity 2006
The Ballooniversity Design Competition conveyed “A World of Possibilities” with these winning designs.

Looking Cool
How three florists use their unconventional refrigeration systems to attract customers.

For Quality Flowers, Keep Them Cool
New research uncovers the secret to the longest-lasting flowers.

How Long Will Your Flowers Last?
Discover the benefits of RFID tags—new technology for the floral industry.

What Retailers Think of Wholesalers
A recent survey reveals that wholesale florists are valued components in the fresh flower supply chain.

on the cover:
MATERIALS:  ‘Akito’ roses, carnations, ‘Kermit’ spray chrysanthemums, baby’s breath, Hypericum and holly from FTD Flower Exchange; candle from Creative Candles; Frosted Cylinder from Syndicate Sales; Oasis® Design Ring from Smithers-Oasis.

Design by J. Keith White, AIFD

Photography by Stephen Smith

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Biz Bits
Under Thirty
Fresh Flower
by Steven W. Brown, AIFD
Trend Watch
Hot Topic by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Marketing Secrets
by Bob Negen
Magazine/Book Distributors
How To
New Products
Business Briefs
Florists' Review Bookstore
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD



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