This seasonal selection offers something for every taste.
Amaryllises are the stars in these holiday arrangements.
Shapely Holiday Ensembles
Yuletide table collections that harmoniously celebrate the season.
Pine Cones Pack Punch
Stunning arrangements and ready-made accessories to drive holiday
Wascana Flower Shoppe: A Dream Come
A look at one of Canada’s most successful floral retailers.
Fresh Flowers: New and Noteworthy
Florists’ Review editors select new flowers that demand your
American Floral Consumption
The latest figures on the U.S. flower supply.
Check Out These Models!
Use this handy guide to compare the features and benefits of major
manufacturers’ delivery vehicles.
Road Show 2006
Check out these editors’ picks of custom wheels from across the
Safe and Sound Deliveries
Tips for keeping your drivers, vehicles and flowers safer.
Cut the Delivery Drain: Get the Most
Copy this list for your drivers to make the most of every drop of
Valentine Balloons Help Profits Soar
Help customers profess their love during this top 2007 holiday.
The Ballooniversity Design Competition conveyed “A World of
Possibilities” with these winning designs.
How three florists use their unconventional refrigeration systems to
For Quality Flowers, Keep Them Cool
New research uncovers the secret to the longest-lasting flowers.
How Long Will Your Flowers Last?
Discover the benefits of RFID tags—new technology for the floral
What Retailers Think of Wholesalers
A recent survey reveals that wholesale florists are valued
components in the fresh flower supply chain.
on the cover:
MATERIALS: ‘Akito’ roses, carnations, ‘Kermit’
spray chrysanthemums, baby’s breath, Hypericum and holly from FTD
Flower Exchange; candle from Creative Candles; Frosted Cylinder from
Syndicate Sales; Oasis® Design Ring from Smithers-Oasis.
Design by J. Keith White, AIFD
Photography by Stephen Smith
• To read and see more,
here to purchase the current issue of Florist's Review.
Fresh Flower by Steven W.
Hot Topic by Glennis Wright
Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen
Florists' Review Bookstore
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD