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Retail Florists in Crisis: The Wire-Service
Conundrum
A look at how the wire-service business has changed for florists and
an analysis of the role wire services should play in florists’
business today.
Value Décor
Creative ways to arrange permanent, preserved and dried materials
for a full season of home and office display.
Longlasting
Beauty
Freeze-dried flower supplier Avalane showcases captivating
compositions from six European designers in this book.
Greetings “To
Go”
Welcome some ready-made décor pieces into your shop; they’re sure to
brighten doors and entryways for summer.
Faux Focus,
Fresh Style
Coordinated marketing, along with a focus on the unusual, help make
Twigs & Moss a St. Louis destination for quality permanent and dried
botanicals.
Convention Preview
Upcoming national and international floral conventions provide
plentiful educational and networking opportunities.
To Market, To
Market
A preview of this summer’s hottest gift shows and why you should go.
How To Shop a
Show
Make the most of your gift show experience with these 35 helpful
planning, buying and follow-up tips.
Remembering
Ernesto Vélez
Asocolflores chairman recalled as a “great ambassador for the floral
industry.”
Reviewing Stand
by Frances Dudley, AAF
Biz Bits
design
Shop Special
Wedding
Technique
Novelty
How To
product
Fresh Flower
What's New
business
Hot Topic
Marketing Magic
Guerrilla
Marketing
by
Jay Conrad Levinson
Briefs
Classifieds
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD
Florists' Review Bookstore |
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on the
cover:
MATERIALS:
Hydrangeas,
yarrow, cockscomb (Celosia), giant thistles, Proteas, pomegranates
and salal leaves from Mountain Farms; planter from Jackson Pottery.
• To read and see more,
Click
here to purchase the current issue of Florist's Review.
Exciting bonuses this month online:
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