Retail Florists in Crisis: The Wire-Service Conundrum
A look at how the wire-service business has changed for florists and an analysis of the role wire services should play in florists’ business today.

Value Décor
Creative ways to arrange permanent, preserved and dried materials for a full season of home and office display.

Longlasting Beauty
Freeze-dried flower supplier Avalane showcases captivating compositions from six European designers in this book.

Greetings “To Go”
Welcome some ready-made décor pieces into your shop; they’re sure to brighten doors and entryways for summer.

Faux Focus, Fresh Style
Coordinated marketing, along with a focus on the unusual, help make Twigs & Moss a St. Louis destination for quality permanent and dried botanicals.

Convention Preview
Upcoming national and international floral conventions provide plentiful educational and networking opportunities.

To Market, To Market
A preview of this summer’s hottest gift shows and why you should go.

How To Shop a Show
Make the most of your gift show experience with these 35 helpful planning, buying and follow-up tips.

Remembering Ernesto Vélez
Asocolflores chairman recalled as a “great ambassador for the floral industry.”

Reviewing Stand

     by Frances Dudley, AAF

Biz Bits

Shop Special
How To

Fresh Flower
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson

Advertisers Index
Product Source Guide
Elements of Style

     by Talmage McLaurin, AIFD

Florists' Review Bookstore


  on the cover:
Hydrangeas, yarrow, cockscomb (Celosia), giant thistles, Proteas, pomegranates and salal leaves from Mountain Farms; planter from Jackson Pottery.

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