Retail Florists in Crisis: The Wire-Service Conundrum
A look at how the wire-service business has changed for florists and an analysis of the role wire services should play in florists’ business today.

Value Décor
Creative ways to arrange permanent, preserved and dried materials for a full season of home and office display.

Longlasting Beauty
Freeze-dried flower supplier Avalane showcases captivating compositions from six European designers in this book.

Greetings “To Go”
Welcome some ready-made décor pieces into your shop; they’re sure to brighten doors and entryways for summer.

Faux Focus, Fresh Style
Coordinated marketing, along with a focus on the unusual, help make Twigs & Moss a St. Louis destination for quality permanent and dried botanicals.

Convention Preview
Upcoming national and international floral conventions provide plentiful educational and networking opportunities.

To Market, To Market
A preview of this summer’s hottest gift shows and why you should go.

How To Shop a Show
Make the most of your gift show experience with these 35 helpful planning, buying and follow-up tips.

Remembering Ernesto Vélez
Asocolflores chairman recalled as a “great ambassador for the floral industry.”




Reviewing Stand

     by Frances Dudley, AAF

Biz Bits

design
Shop Special
Wedding
Technique
Novelty
How To

product
Fresh Flower
What's New

business
Hot Topic
Marketing Magic
Guerrilla Marketing
    
by Jay Conrad Levinson
Briefs

Classifieds
Advertisers Index
Product Source Guide
Elements of Style

     by Talmage McLaurin, AIFD


Florists' Review Bookstore
 


 

  on the cover:
MATERIALS:
Hydrangeas, yarrow, cockscomb (Celosia), giant thistles, Proteas, pomegranates and salal leaves from Mountain Farms; planter from Jackson Pottery.

• To read and see more, Click here to purchase the current issue of Florist's Review.
 

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