Permanent Persuasion
The latest botanicals from a dozen top suppliers provide exciting possibilities for permanent, preserved and dried designs.

Everlasting Art
In their new book, Living, German designers share innovative ideas for arranging permanent florals.

Lasting Impressions
Realistic permanent botanicals and distinctive giftware make Ramah Flower Co. a destination shopping experience in Olde Town Arvada, Colo.

Convention Spotlight
Expand your knowledge, and network with other floral industry professionals at upcoming national and international floral conventions.

Summer Gift Shows
Catch a glimpse of the hottest upcoming gift shows, and discover why you should attend.

Selling Gifts When Budgets are Tight
Many challenges face the giftware industry, but an industry expert and three savvy florists share their advice for combatting them.

Stationery Trends
This category remains on the move with innovations in cards, papers, gift wrap and more.



on the cover:
Plastic Podocarpus Ball from Autograph Foliages; reindeer moss from Verdissimo USA; ribbon from Berwick Offray; Styrofoam™ Sphere from FloraCraft Corporation; Rose Pot from Jackson Pottery; miniature clay pots from favorite supplier.

Photography by Stephen Smith

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Reviewing Stand
by Frances Dudley, AAF
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Product Source Guide

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Exciting bonuses this month on

  • BusinessWeek has named some unexpected companies as customer service champions. What can you learn from these online retailers?
  • Test your knowledge of display principles with our fun merchandising quiz.
  • Discover five simple techniques to reduce workplace stress and avoid "mental health days."

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