May 2009

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   table of contents      novelty  
this month
Check our complete listing of feature sections, and regular departments.


  birds of a feather
Nature-lovers will flock to your shop for this charming arrangement.


   wedding      fresh flower  
preserved perfection
This posy will keep its pretty pink color long after the wedding day.


Tips for handling these elegant but sometimes challenging flowers.

   shop special      feature story  

nature bound

A covering of realistic permanent leaves adds value and versatility to a cylindrical glass vase.

  selling gifts when budgets are tight
Many challenges face the giftware industry, but an industry expert and three savvy florists share their advice for combatting them.

   feature design      hot topic  
permanent persuasion
The latest botanicals from a dozen top suppliers provide exciting possibilities for permanent, preserved and dried designs.


  hot topic
Sound Off: Our “Hot Topic” question for August is:

   special features      ad index  
features not included in this issue
Retail Florist of the Year, 2008 Trends, Past Issues, polls, contests and more...
  ad index
Find current advertisers here...


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