|
|
bonus
Merchandising Quiz
Answers:
| |
1
It’s time to change the window display. You: |
|
| |
-
(3 pts.) Last-minute projects can work but usually end up
being haphazard.
-
(5 pts.) Themed displays ensure products will have impact
and stand out to the viewer.
-
(0 pts.) Procrastination won’t bring in customers or sales.
|
|
| |
2
No one stops to look at your window display. You don’t
understand. You’ve used lots of color and filled the space with
a variety of products. Why isn’t the display working? |
|
| |
-
(5 pts.) Viewers need something on which to focus—a color, a
large prop or a specific product grouping.
-
(3 pts.) Well-done window displays stop shoppers in their
tracks and bring them in to see more.
-
(0 pts.) Window displays are the first impression viewers
have of your business.
|
|
| |
3
You have a small ledge in your window. The best way to create a
window display is to: |
|
| |
-
(0 pts.) Small merchandise won’t attract attention on its
own.
-
(5
pts.) Create a point-of-sale window display that also works
as a feature display inside the store.
-
(3 pts.) A display fixture with lots of colorful products
will attract attention, but change it regularly to keep the
presentation fresh and new.
|
|
| |
4
How do you get customers to go into a second or third room in
your shop? |
|
| |
-
(5 pts.) Product presentations that flow from one room to
another will entice customers to see more.
-
(0 pts.) It seems that customers can’t resist going where
they’re not supposed to, but this isn’t a good solution.
-
(3 pts.) Lights are always attention-getters.
|
|
| |
5
You have windows on three sides of the store. How can you
display merchandise when there are no walls? |
|
| |
-
(3 pts.) When using tables to display merchandise, vary the
heights and configurations so you don’t end up with a
“cookie cutter” look.
-
(5 pts.) Window fixtures (cubes, pedestals, built-ins) can
be made to perform double duty—to both display and house
merchandise.
-
(0 pts.) Cutting back on inventory is not a good idea.
|
|
| |
6
Your fixtures are barely adequate. You’d like to buy inexpensive
replacements or construct multifunctional display fixtures.
Where do you start? |
|
| |
-
(5 pts.) Planning first prevents you from making costly
mistakes.
-
(3 pts.) Knowing which fixtures can be refurbished and
retrofitted is an important part of your overall plan.
-
( 0 pts.) Painting fixtures really solves no problems.
|
|
| |
7
You want to reorganize your selling space, but you have run out
of room. Where can you find more space? |
|
| |
-
(0 pts.) Buying smaller merchandise doesn’t give you more
space; it just makes it seem like you have more of it.
-
(3 pts.) Start merchandise presentations on the floor and
work them into table, fixture and wall displays.
-
(5 pts.) Be creative with your fixtures. Show new
collections of merchandise, changing color themes, floor
arrangements and so on.
|
|
Scoring
24-35 points—SAVVY RETAILER
You know
and understand the importance of merchandising and the difference it
makes in customers’ perceptions of your store, your merchandise and your
services.
Merchandising Philosophy: You constantly seek new ways of doing things,
learn as much as possible and experiment until it works.
Attitude Adjustment Tip: You’ve got this merchandising thing down. Keep
up the good work!
12-23
points—STATUS QUO RETAILER
You continue to try, but you do things in the same old way and expect
unrealistic results.
Merchandising Philosophy: You believe if the old way of merchandising
worked in the past, there’s no good reason to change it. In other words,
“If it ain’t broke, don’t fix it.”
Attitude Adjustment Tip: Take a break. Get out of your store, and visit
up-to-date stores to see what good merchandising is all about. Make
innovation and change a part of your retail philosophy.
0-11
points—SLUGGISH RETAILER
You move
slowly, and when it comes to implementing updated merchandising
techniques, you may not move at all.
Merchandising Philosophy: You think visual merchandising takes too much
time, costs too much money and isn’t worth it.
Attitude Adjustment Tip: Give the job to a creative employee or hire a
freelance display artist. Change something!
Deanna K.
Harpham; Fort Collins, Colo.; (970) 416-0757
|
