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1
It’s time to change the window display. You: |
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Wait until the last minute, collect some props from home and
pull merchandise from several departments to feature in the
display.
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Feature color or themed displays such as Valentine plush
with red florals or St. Patrick’s Day novelties with pots of
shamrocks.
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Decide to put the job off for a couple of weeks.
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2
No one stops to look at your window display. You don’t
understand. You’ve used lots of color and filled the space with
a variety of products. Why isn’t the display working? |
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You have too many colors, too many products and no focal
point.
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Shoppers are in a hurry and don’t have time to window shop.
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Window displays aren’t that important.
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3
You have a small ledge in your window. The best way to create a
window display is to: |
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Put miniature merchandise on the ledge.
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Ignore the ledge, and create a table display.
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Place a well-merchandised fixture in the area.
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4
How do you get customers to go into a second or third room in
your shop? |
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Merchandise so that displays “flow” from room to room.
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Place a “NO ENTRY” sign above door.
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Outline the door with lights.
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5
You have windows on three sides of the store. How can you
display merchandise when there are no walls? |
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Maximize the use of tables, cubes and floor fixtures for
displays.
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Create display fixtures for use in the windows.
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Cut back on your inventory so you won’t have so much to
display.
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6
Your fixtures are barely adequate. You’d like to buy inexpensive
replacements or construct multifunctional display fixtures.
Where do you start? |
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Determine what works and what needs to be replaced.
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Assess fixtures for retrofitting and refurbishing.
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Paint your old fixtures one smashing color.
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7
You want to reorganize your selling space, but you have run out
of room. Where can you find more space? |
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Buy smaller merchandise; it takes up less space.
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Start with the floor, and work up.
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Utilize your fixtures more creatively.
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