Interior Designs
Twelve lasting creations for home and office décor.

Permanent Presence
German publisher Profil Floral brings spring to the table with permanent botanicals.

Ready-Made Décor
These permanent, preserved and dried designs offer profitable alternatives.

2008’s Permanent Perspectives
The latest trends in permanent, dried and preserved botanicals.

A Visit with Permanent Botanical Specialists
FR learns what’s selling and success tips from three silk and dried florists.

The Candle Craze Blazes On
Our annual look at the latest trends in this smoking-hot category.

How to Sell Giftware
Florists share how they buy, market and merchandise the top giftware categories.

Sneak Peek: New Products at the Summer Gift Shows
A preview of gifts and decorative accessories you’ll find at gift shows this summer.

Summer Gift Shows Calendar
Check out this summer’s hottest gift shows and why you should be there.

Floral Conventions Preview
Educational opportunities are ripe at coming national and international conclaves.

WF&FSA Convention Highlights
The 2008 event delivers winning new products, awards and more.

on the cover:
MATERIALS:  Sandstone Collection Pitcher and permanent Weeping Bottlebrush, Carthamus spray, Speedwell Spike, Powder Puff Spray, Wild Pepper Seed, Cone Flowers, Eggplant Tree and Scabiosa stem from Sullivans.

Photography by Stephen Smith

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How to Sell Giftware


Interior Designs


Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
Display by Sharon Leicham
How To


Fresh Flower by Steven W. Brown, AIFD
Candle & Fragrance Gallery
What's New

Hot Topic
by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Employment Management
by Craig R. Taylor

Calendar of Events
Florists' Review Bookstore
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

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