Florists' Review Magazine® :: Your monthly magazine for operating a successful floral business

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drop-in for dads A simple hand-tied arrangement of exotic-looking permanent and dried florals sends Father’s Day greetings. Design by Bill Harper, AIFD Fellow, AAF Proactive planning, by incorporating specials that are not labor intensive and require minimal mechanics, often yields the best profits, especially for busy holidays. Proving that theory, this hand-tied design, which is quick to create and drop into a vase, is sure to be a profit center. It’s easily mass produced and can be offered in a wide variety of vessels or easily switched to another upon request. And its neutral, monochromatic palette can integrate with any home décor. For the upcoming Father’s Day, consider this masculine, nonperishable option, which can be made well in advance of the holiday as needed. Simply gather the exotic-looking materials in hand, bind them and drop them into a vase. The arrangement will be appreciated for its lasting value, and you’ll be appreciated for your cost-effective creativity.
	“drop-in for dads” recipe
		• 2 permanent sunflowers • 2 handmade Dahlias • 1 seed spray, clipped apart • 1 twig spray, clipped apart	• 2 stems permanent mushrooms • 2 stems curly willow ribbon waterproof tape container

MATERIALS: permanent sunflowers, seed sprays, twig sprays and mushrooms from Sullivans; handmade Dahlia flowers and dried curly willow from Mirsky; ribbon from Lion Ribbon Co.; Waterproof Tape from Smithers-Oasis; vase from burton + BURTON.

suggested marketing copy

DROP-IN FOR DADS
Pick up this Father's Day gift
for the dad in your life.

Send dad your love this year with an arrangement of long-lasting dried and fabric flowers. He won’t have to remember to add water, and he can enjoy it at home or in his office year-round.

Father’s Day is June 15, so drop in to our shop today, and place your order.

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