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Enduring Décor
Gorgeous permanent botanicals offer long-lasting decorative artistry
for almost every space.
Long-Lasting Delights
Delicate in appearance but sturdy in construction, these
arrangements showcase the diversity of dried and preserved
botanicals.
Alive with Style
Permanent inspiration from German floral magazine Profil Floral.
A Permanent Fixture
Weber’s Westdale established itself by capitalizing on an untapped
opportunity in its upscale community.
Permanent Floral Outlook
Discover the buying habits of today’s permanent botanical customers.
Ready-Made Profits
Boost your sales with these labor-free permanent floral designs.
Teaming Up
Florists’ networking generates niche business.
Growth Prospects
Get the scoop on the state of labor in the floral industry.
Giftware Directions
A look at this season’s hottest decoratives to help you buy sure
sellers.
Candle & Home Fragrance Gallery
A guide to suppliers of candles, candle accessories and other home
fragrance products.
Ready, Set, Show!
Summer and fall conventions, trade shows and gift markets offer
exciting educational, networking and buying opportunities.
Valentine’s Day Sales Results
Our annual survey of florists shows many enjoyed a boost in 2006.
Wholesale Evolution
Finding ways to survive in a changing market, wholesalers provide
more and better options for their retail floral customers.
Wholesaler Connection
A guide to leading wholesalers across the country.
on the cover:
MATERIALS: permanent foxgloves and cornflowers from
Melrose International; pots from Compradores; moss from Knud Nielsen
Company.
Photography by Stephen Smith
• To read and see more,
Click
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Reviewing Stand by Frances Dudley
Under Twenty
Wedding
Sympathy
Technique
Display
Tradition
Permanents
Trend Watch
Biz Bits
Hot Topic
Fresh Flower by Steven W. Brown, AIFD
Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen
Customer Service by Jeff Mowatt
California Blossoms by Peggy Dillon
Magazine/Book Distributors
New Products
Business Briefs
Florists’ Review Bookstore
How To
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
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Long Lasting Delights |
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