Gorgeous permanent botanicals offer long-lasting decorative artistry
for almost every space.
Delicate in appearance but sturdy in construction, these
arrangements showcase the diversity of dried and preserved
Alive with Style
Permanent inspiration from German floral magazine Profil Floral.
A Permanent Fixture
Weber’s Westdale established itself by capitalizing on an untapped
opportunity in its upscale community.
Permanent Floral Outlook
Discover the buying habits of today’s permanent botanical customers.
Boost your sales with these labor-free permanent floral designs.
Florists’ networking generates niche business.
Get the scoop on the state of labor in the floral industry.
A look at this season’s hottest decoratives to help you buy sure
Candle & Home Fragrance Gallery
A guide to suppliers of candles, candle accessories and other home
Ready, Set, Show!
Summer and fall conventions, trade shows and gift markets offer
exciting educational, networking and buying opportunities.
Valentine’s Day Sales Results
Our annual survey of florists shows many enjoyed a boost in 2006.
Finding ways to survive in a changing market, wholesalers provide
more and better options for their retail floral customers.
A guide to leading wholesalers across the country.
on the cover:
MATERIALS: permanent foxgloves and cornflowers from
Melrose International; pots from Compradores; moss from Knud Nielsen
Photography by Stephen Smith
• To read and see more,
here to purchase the current issue of Florist's Review.
Reviewing Stand by Frances Dudley
Fresh Flower by Steven W. Brown, AIFD
Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen
Customer Service by Jeff Mowatt
California Blossoms by Peggy Dillon
Florists’ Review Bookstore
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
Long Lasting Delights