Enduring Décor
Gorgeous permanent botanicals offer long-lasting decorative artistry for almost every space.

Long-Lasting Delights
Delicate in appearance but sturdy in construction, these arrangements showcase the diversity of dried and preserved botanicals.

Alive with Style
Permanent inspiration from German floral magazine Profil Floral.




A Permanent Fixture
Weber’s Westdale established itself by capitalizing on an untapped opportunity in its upscale community.

Permanent Floral Outlook
Discover the buying habits of today’s permanent botanical customers.

Ready-Made Profits
Boost your sales with these labor-free permanent floral designs.

Teaming Up
Florists’ networking generates niche business.

Growth Prospects
Get the scoop on the state of labor in the floral industry.

Giftware Directions
A look at this season’s hottest decoratives to help you buy sure sellers.

Candle & Home Fragrance Gallery
A guide to suppliers of candles, candle accessories and other home fragrance products.

Ready, Set, Show!
Summer and fall conventions, trade shows and gift markets offer exciting educational, networking and buying opportunities.

Valentine’s Day Sales Results
Our annual survey of florists shows many enjoyed a boost in 2006.

Wholesale Evolution
Finding ways to survive in a changing market, wholesalers provide more and better options for their retail floral customers.

Wholesaler Connection
A guide to leading wholesalers across the country.


on the cover:
MATERIALS: permanent foxgloves and cornflowers from Melrose International; pots from Compradores; moss from Knud Nielsen Company.

Photography by Stephen Smith




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Display

 
 
Reviewing Stand
by Frances Dudley
Under Twenty
Wedding
Sympathy
Technique
Display
Tradition
Permanents
Trend Watch
Biz Bits
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry by Teresa P. Lanker
Marketing Secrets
by Bob Negen
Customer Service by Jeff Mowatt
California Blossoms
by Peggy Dillon
Magazine/Book Distributors
New Products
Business Briefs
Florists’ Review Bookstore
How To
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

 


Long Lasting Delights


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