Permanent Perfection
More realistic than ever, today’s permanent flowers give a fresh
face to
floral designs.
Nature Preserved
With vibrant colors and premium durability, these everlasting
designs are sure to please.
Sources of Creativity
World-famous German floral designer Gregor Lersch presents designs
inspired by a wide range of objects and experiences.
Ready Money
A look at the trends in today’s ready-made permanent and dried
arrangements.
BloomNet: The Wire Service
BloomNet is expanding to serve the best retail florists and their
customers.
Allstate’s Silver Anniversary
Allstate Floral & Craft celebrates 25 years of success in the
permanent
botanical industry.
Valentine’s Day Sales
More than 80 percent of florists saw increased or comparable sales
to last year’s not-so-stellar numbers.
The Simple Life
The latest trends in gifts and home décor show that customers
continue to seek ways to escape the daily stresses of their lives.
Candles and Home Fragrances Gallery
A guide to nearly 30 suppliers of candles and home fragrance
products.
Managing the Generations
Discover the secrets of working with younger generations
successfully.
Get with the Programs
Upcoming conventions, trade shows and gift markets offer something
for everyone.
Head-Turning Horticulture
How an Ohio grower turned a junker car into an attention-getting
advertisement.
Wholesaling in the South
High transportation costs and direct-to-retail sales makes
profitable delivery of fresh flowers an ongoing challenge.
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ready money
Reviewing Stand by Frances Dudley Under Ten Wedding Bouquet
Technique
Display Idea
Tradition
Trend Watch
Biz Bits
Hot Topic Fresh Flower by Steven
W. Brown, AIFD
Practical Floristry by Teresa P. Lanker Customer Service by T. Scott Gross California Cuttings by Peggy Dillon How To New Products Business Briefs Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
sources of creativity
Florists' Review
Enterprises, Inc.
PO Box 4368
Topeka, KS 66604
