Permanent Perfection
More realistic than ever, today’s permanent flowers give a fresh face to
floral designs.

Nature Preserved
With vibrant colors and premium durability, these everlasting designs are sure to please.

Sources of Creativity
World-famous German floral designer Gregor Lersch presents designs inspired by a wide range of objects and experiences.




Ready Money
A look at the trends in today’s ready-made permanent and dried arrangements.

BloomNet: The Wire Service
BloomNet is expanding to serve the best retail florists and their customers.

Allstate’s Silver Anniversary
Allstate Floral & Craft celebrates 25 years of success in the permanent
botanical industry.

Valentine’s Day Sales
More than 80 percent of florists saw increased or comparable sales to last year’s not-so-stellar numbers.

The Simple Life
The latest trends in gifts and home décor show that customers continue to seek ways to escape the daily stresses of their lives.

Candles and Home Fragrances Gallery
A guide to nearly 30 suppliers of candles and home fragrance products.

Managing the Generations
Discover the secrets of working with younger generations successfully.

Get with the Programs
Upcoming conventions, trade shows and gift markets offer something for everyone.

Head-Turning Horticulture
How an Ohio grower turned a junker car into an attention-getting advertisement.

Wholesaling in the South
High transportation costs and direct-to-retail sales makes profitable delivery of fresh flowers an ongoing challenge.


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Reviewing Stand
by Frances Dudley
Under Ten
Wedding Bouquet

Technique
Display Idea
Tradition

Trend Watch
Biz Bits
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD



sources of creativity


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