Fabulous Faux
Arranged in a variety of modern manners, these ultrarealistic permanent botanicals afford consumers an almost-fresh presence.

Domed Drieds
Seven traditional “round mounds” featuring contemporary, lifelike elements.

Ready-Made Wreaths
Liven up your spring and summer displays, and get ready to cash in with these carefree seasonal wreaths of permanent, preserved or dried materials.

The Seasonal Home
Designer Matt Wood, AIFD, explores the beauty of today’s permanent botanicals in his glorious new book.

Permanents and Drieds 2007
Industry experts discuss the hottest trends in permanent, dried and preserved botanicals—color, texture and size are key.

Permanent Success in the Last Frontier
An Alaska floral designer, owner of Wind River Silks, shares her secrets for building sales of permanent florals.

Making Scents of Candle and Home Fragrance Trends
Consumers’ desire for more simplicity has gone to extremes in the candle category.

Candle & Fragrance Gallery
A guide to suppliers of scented and unscented candles, home fragrances
and related accessories.

Specialty Retailing: What You Need to Know to Survive in 2007
FR’s exclusive look at the leading factors affecting today’s consumers’ buying decisions, and how you can put this knowledge to use in your shop.

Sneak Peek: New Products at the Summer Gift Shows
Visit this summer’s major gift markets for the latest gifts and decorative accessories.

Floral Convention Preview
Educational and networking opportunities abound at national and international events this summer and fall.

WF&FSA Convention Spotlight
Winning new products, new leadership and awards highlight the 2007 WF&FSA Convention & Floral EXPO.

on the cover:
MATERIALS:  woodland poppies, Hydrangeas, yarrow, clover, Brunia and bamboo berry branches from Knud Nielsen Company; ArtMesh from ArtMesh/Earth-Deco; Moretti’s Redstone Shallow Dish from Compradores; dry floral foam from favorite supplier.

Photography by Stephen Smith

• To read and see more, Click here to purchase the current issue of Florist's Review.

domed drieds


Reviewing Stand
by Frances Dudley, AAF
Biz Bits

How To

Fresh Flower by Steven W. Brown, AIFD

Hot Topic
by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Success Strategies
by Tim Huckabee

Florists' Review Bookstore
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD


french twist

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