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PERMANENTS AND DRIEDS
Fabulous Faux
Arranged in a variety of modern manners, these ultrarealistic
permanent botanicals afford consumers an almost-fresh presence.
Domed Drieds
Seven traditional “round mounds” featuring contemporary, lifelike
elements.
Ready-Made Wreaths
Liven up your spring and summer displays, and get ready to cash in
with these carefree seasonal wreaths of permanent, preserved or
dried materials.
The Seasonal Home
Designer Matt Wood, AIFD, explores the beauty of today’s permanent
botanicals in his glorious new book.

Permanents and Drieds 2007
Industry experts discuss the hottest trends in permanent, dried and
preserved botanicals—color, texture and size are key.
Permanent Success in the Last Frontier
An Alaska floral designer, owner of Wind River Silks, shares her
secrets for building sales of permanent florals.
CANDLES AND FRAGRANCES
Making Scents of Candle and Home Fragrance Trends
Consumers’ desire for more simplicity has gone to extremes in the
candle category.
Candle & Fragrance Gallery
A guide to suppliers of scented and unscented candles, home
fragrances
and related accessories.
Specialty Retailing: What You Need to
Know to Survive in 2007
FR’s exclusive look at the leading factors affecting today’s
consumers’ buying decisions, and how you can put this knowledge to
use in your shop.
Sneak Peek: New Products at the Summer Gift Shows
Visit this summer’s major gift markets for the latest gifts and
decorative accessories.
Floral Convention Preview
Educational and networking opportunities abound at national and
international events this summer and fall.
WF&FSA Convention Spotlight
Winning new products, new leadership and awards highlight the 2007
WF&FSA Convention & Floral EXPO.
on the cover:
MATERIALS: woodland poppies, Hydrangeas, yarrow,
clover, Brunia and bamboo berry branches from Knud Nielsen Company;
ArtMesh from ArtMesh/Earth-Deco; Moretti’s Redstone Shallow Dish
from Compradores; dry floral foam from favorite supplier.
Photography by Stephen Smith
• To read and see more,
Click
here to purchase the current issue of Florist's Review. |
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Reviewing Stand by Frances Dudley, AAF
Biz Bits
design
Wedding
Technique
Tradition
Permanents
How To
product
Trends
Fresh Flower by Steven W.
Brown, AIFD
business
Hot Topic by Glennis Wright
Practical Floristry by Teresa P. Lanker
Success Strategies by Tim Huckabee
Briefs
Florists' Review Bookstore
Classifieds
Advertisers Index
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
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