PERMANENTS AND DRIEDS
Arranged in a variety of modern manners, these ultrarealistic
permanent botanicals afford consumers an almost-fresh presence.
Seven traditional “round mounds” featuring contemporary, lifelike
Liven up your spring and summer displays, and get ready to cash in
with these carefree seasonal wreaths of permanent, preserved or
The Seasonal Home
Designer Matt Wood, AIFD, explores the beauty of today’s permanent
botanicals in his glorious new book.
Permanents and Drieds 2007
Industry experts discuss the hottest trends in permanent, dried and
preserved botanicals—color, texture and size are key.
Permanent Success in the Last Frontier
An Alaska floral designer, owner of Wind River Silks, shares her
secrets for building sales of permanent florals.
CANDLES AND FRAGRANCES
Making Scents of Candle and Home Fragrance Trends
Consumers’ desire for more simplicity has gone to extremes in the
Candle & Fragrance Gallery
A guide to suppliers of scented and unscented candles, home
and related accessories.
Specialty Retailing: What You Need to
Know to Survive in 2007
FR’s exclusive look at the leading factors affecting today’s
consumers’ buying decisions, and how you can put this knowledge to
use in your shop.
Sneak Peek: New Products at the Summer Gift Shows
Visit this summer’s major gift markets for the latest gifts and
Floral Convention Preview
Educational and networking opportunities abound at national and
international events this summer and fall.
WF&FSA Convention Spotlight
Winning new products, new leadership and awards highlight the 2007
WF&FSA Convention & Floral EXPO.
on the cover:
MATERIALS: woodland poppies, Hydrangeas, yarrow,
clover, Brunia and bamboo berry branches from Knud Nielsen Company;
ArtMesh from ArtMesh/Earth-Deco; Moretti’s Redstone Shallow Dish
from Compradores; dry floral foam from favorite supplier.
Photography by Stephen Smith
• To read and see more,
here to purchase the current issue of Florist's Review.
Reviewing Stand by Frances Dudley, AAF
Fresh Flower by Steven W.
Hot Topic by Glennis Wright
Practical Floristry by Teresa P. Lanker
Success Strategies by Tim Huckabee
Florists' Review Bookstore
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD