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ideas for Add-on Wedding Florals
  by Sharon Naylor and David Coake

     When a bride and groom walk in to place their wedding order with you, they often know the basics of what they want; however, if you leave their order at that and don’t suggest additional floral accents, you’re depriving them of the opportunity to make their wedding unique and even more beautiful—and you’re depriving yourself of the extra sales.

     Here are sensational ideas for floral add-ons to suggest to the lucky brides and grooms who choose you to be their florist.

For the Bridal Party
  1. Corsages or small bouquets and boutonnieres for other special people who may not be part of the wedding party, such as godparents, legal guardians, foster or adoptive parents, the person or couple who introduced the bride and groom, children from previous marriages, assistants and helpers, etc.

  2. Small bouquets or nosegays to present to the mothers of the bride and groom during the ceremony.

  3. Creative, reception-friendly floral “jewelry,” such as flower rings, earrings, necklaces, shoe adornments, and even hairpieces or wrist corsages so that the bride and attendants can remain adorned once veils and bouquets are cast aside.

For the Ceremony Site

  1. A flower-covered arch at the rear of the church to “frame” the bride as she begins her walk down the aisle.

  2. Tribute bouquets or wreaths dedicated to departed family members or to accent displayed portraits of a departed mother, sibling, grandparent, etc., using that missed loved one’s favorite flowers. (The bride and groom can mention these tributes in their printed wedding programs.)

For the Reception Site

  1. A separate table for just the bride and groom that is festooned with garlands and flowers and, perhaps, situated inside a decorated gazebo or under a decorated arch.

  2. Colorful wreaths, nosegays or other types of designs to attach to doors or doorknobs of the reception room, restrooms, coat room, etc.

  3. Decorative arrangements or floating flowers and candles for restroom countertops and vanity tables.

  4. Edible flowers to garnish punches, serving platters and even guests’ dinner or dessert plates.

  5. Corsages and/or boutonnieres for the bartenders, wait staff, band members or disc jockey.

  6. Single flowers in bud vases at each place setting—perhaps with place cards—in lieu of traditional centerpieces. (These become take-home favors as well.)

  7. In addition to centerpieces, an individual flower in a water tube to be tucked into a folded napkin at each place setting. (This is much less work than making custom floral napkin rings.)

  8. Flowers and greenery to adorn a wedding gift mailbox or decorative bird cage where guests can deposit their cash-filled gift envelopes.

For Transportation

  1. A window-attachable bud vase or small floral arrangement for inside the newlyweds’ limousine.

  2. A “Just Married” sign and floral garlands, wreaths, or sprays to tastefully decorate the couple’s getaway car. (This is a sure sale when you suggest that this will surely discourage pranksters with shaving cream and toilet paper.)

  3. Floral garlands and other décor to adorn horse-drawn carriages and horses.

As Favors and Gifts

  1. Thank-you arrangements, plants, or gift baskets delivered to bridal shower hostesses as well as the bridal consultant, event planner, and other special helpers.

  2. Small pots of herbs, flowers, or tree or plant seedlings, as lasting, growing wedding favors.

  3. Packets of seeds or individual flowers to accompany notes announcing the couple’s donation to an environmental charity in lieu of traditional favors.

  4. Floral arrangements or gourmet baskets for special guests’ hotel rooms or bedrooms.

  5. Flower arrangements sent to special family members or friends who can’t attend the nuptials because of illness or distance.

  6. Arrangements from the bride and groom sent to both sets of parents on the day following the wedding, while the couple is on their honeymoon.

  7. Privately suggest to the groom that he send the bride a dozen roses on the morning of the wedding as well as flowers to his mother and mother-in-law-to-be.

Sharon Naylor is:

  • the author of more than 35 wedding books

  • the iVillage Wedding expert and blogger

  • the host of Here Come the Moms on Wedding Podcast Network

  • the Bridal Guide budget expert with a new e-mail-a-day feature

  • a contributing editor to Southern Bride

  • a contributor to the top bridal magazines

  • a frequent guest on Martha Stewart Weddings Sirius Satellite Radio program

  • a featured guest expert on such shows as Good Morning America, ABC News, Get Married, I Do! with The Knot, and many more.

  • a consultant for Bed Bath & Beyond

  • a honeymoon and destination wedding spokesperson for Caneel Bay Resort

She has been featured in InStyle Weddings, Modern Bride, Brides, Bridal Guide, Glamour, Redbook, The Wall Street Journal, and many other publications.

Check out Ms. Naylor’s wedding book series at www.sharonnaylor.net.

David Coake is the editorial director for Florists’ Review magazine.


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