Fabulous Personal Flowers
Vow to wow your wedding customers with up-to-date ideas and fresh
techniques for bouquets and boutonnieres.
Floor Candle Options
One candelabrum yields three design styles for ceremony décor.
Table Candle Options
Three centerpiece design ideas featuring a single style of tabletop
Accessorizing with Style
Fashionable ideas for corsages and boutonnieres.
To Have and To Hold: Magical Wedding Bouquets
In their second book, famed New York City event planners David Stark
and Avi Adler apply their fresh and funky style to bridal bouquets.
Industry experts agree that this season’s hottest wedding fashions
are sparkling, romantic and infused with vintage style.
Our seventh-annual contest drew a record-breaking 208 entries.
Building on Tradition
For 37 years, Flowers by Pat has expanded its business by making
brides’ dreams come true.
Tying the Knot on Nuptials
Ten tips for stimulating and reinvigorating your wedding business.
Making a Statement
Stationery can diversify your store, and fresh offerings entice
consumers to put their sentiments in writing.
A guide to suppliers of greeting cards, enclosure cards and other
on the cover: MATERIALS: lilies-of-the-valley from Orchids Direct;
Hydrangeas and tulips from The Sun Valley Group; beaded garland and
vase jewelry from Accent Décor; Iglu® Holder and Oasis™ Aluminum
Wire from Smithers-Oasis.
Photography by Stephen Smith
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here to purchase the current issue of Florist's Review.
Accessorizing with style
Reviewing Stand by Frances Dudley
Hot Topic Fresh Flowerby Steven W. Brown, AIFD Biz Bits
Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen
California Cuttings by Peggy Dillon
Business Briefs How To
Florists’ Review Bookstore
Classified Advertising Advertisers Index / Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
PO Box 4368
Topeka, KS 66604