Spring and Summer Sensations
Alluring bouquets with coordinating boutonnieres for all your spring and
summer nuptial needs.

Sophisticated Accessories
Coordinating floral purses, corsages and boutonnieres lend cohesion to weddings of all degrees of formality.

Setting a Stylish Table
Reception décor inspired by the latest trends illuminated by floral industry experts in our January “In Design 2007” article.

Grand event florals from renowned designer Preston Bailey’s newest book.


Fashion Showcase
Bold colors and fabric blossoms are among noteworthy trends for florists to watch.

Picture-Perfect Weddings
Check out the winners of our eighth annual wedding contest, and catch a glimpse of the more than 150 entries we received.

The $150,000 Question
Mormile Florists & Event Decorators finds an answer for success with weddings in a highly competitive market.

Contracts 101: Keeping Your Customers Faithful
How to create a wedding contract that will protect your shop as well as your clients.

Ravishing Ribbons
Discover the colors and styles that are tops for wedding and spring designs.

Stationery Trends 2007
Our exclusive look at the latest in stationery products for the year ahead.

Stationery Gallery
Check out these suppliers of distinctive stationery products.

Flower Trends in China
As China’s economy races forward, the country’s floral industry is growing
rapidly, offering new opportunities for Chinese citizens and consumers.

on the cover:
MATERIALS:   ‘Bianca Candy’, ‘Nightingale’, ‘Old Dutch’, ‘Sahara’, ‘Sweet Akito’, ‘Talea’ and ‘Vendela’ roses from Eufloria Flowers; Elegant® Bouquet Holder from Smithers-Oasis; dress from Watters & Watters; crocheted doily from craft store.

Photography by Stephen Smith

• To read and see more, Click here to purchase the current issue of Florist's Review.

Spring and summer Sensations


Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Under Twenty
How To

Fresh Flower by Steven W. Brown, AIFD
What's New

Hot Topic
by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Success Strategies
by Tim Huckabee

Magazine/Book Distributors
Florists' Review Bookstore
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD



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