2009 Retail Florist of the Year:
Every Blooming Thing in Salt Lake City

Making Her Way: Pam March finds success through tireless effort and staying true to her course.

Care and Handling: What You Absolutely Must Do
The most crucial steps for effective cut flower care, from a fellow florist’s perspective.

WF&FSA Convention Highlights
Industry professionals share honors at the 2009 WF&FSA Convention.

Be a Good Neighbor
Support your community and benefit from FTD® Good Neighbor Day® with these proven pointers.

Ballooniversity on the Road
This popular event for floral and balloon professionals hits the road with an additional show this summer.

2009-2010 Sourcebook
Products & Services Index
Products & Services
Manufacturers & Suppliers
Wholesale Florists
Floral & Related Industries’ Events
Gift Shows & Marketplaces
Floral Design Schools


on the cover:
‘Crystal Blush’ callas (Zantedeschia) from CallaCo.

Photography by Stephen Smith

• To read and see more, Click here to purchase the current issue of Florist's Review.





Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
How To

Guerrilla Marketing by Jay Conrad Levinson

Advertisers Index
Product Source Guide

Florists' Review Bookstore

Exciting bonuses this month on www.floristsreview.com:

  • Help your customers get the longest life from their flowers with our reproducible cut flower care tips handout.
  • Advice from a fellow florist: Learn how to spot the warning signs of fraudulent orders.
  • Find out what every family-run business owner needs to know about succession planning.

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