2008 Retail Florist of the Year: Gainan's Flowers and Garden Center
This year's winning florists prove that family ties secure powerful partnerships.

Are Your Processing Methods Helping or Harming Your Flowers?
Find out why simple steps make a big difference, and post our handy checklist in your workroom.

Martha's Latest Arrangement
1-800-Flowers.com and Martha Stewart join forces to create a co-branded line of fresh arrangements and plants.

Ballooniversity on the Road
This anticipated annual event hits the road this summer, heading to gift shows to reach more florists and balloon enthusiasts.

Win a Cruise!
Your garden rose designs could win you a four-night cruise for two on Transflora.

2007-2008 Sourcebook
Products & Services
Manufacturers & Suppliers
Wholesale Florists
Floral & Related Industries' Events
Gift Shows & Marketplaces
Calendar of Events
Floral Design Schools

on the cover:
MATERIALS:  lady's-slipper orchids (Paphiopedilum) from Orchids Direct.

Photography by Stephen Smith

• To read and see more, Click here to purchase the current issue of Florist's Review.

Care and Handling Steps for
Cut Flowers


2008 Retail Florist of the Year


Reviewing Stand
by Frances Dudley, AAF
Biz Bits

How To

Hot Topic
by Glennis Wright
Employment Management
by Margie Johnson

Florists' Review Bookstore
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Product Source Guide


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