Retail Florist of the Year 2005
Strong promotions, outstanding service and fabulous products attract customers and keep Palmer Flowers & Decorating Gallery, in Fort Collins, Colo., growing.

New Varieties of Your Favorite Flowers
A first look at a few of the latest and greatest cultivars of your most requested blooms.

Shrink Your Shrink
Tips for making more of your flowers go out the front door and fewer out the back.

Bacteria-Free “Solutions”
Good sanitation and properly mixed flower foods are the keys to maximizing your flowers’ lives and your customers’ satisfaction.

Viva Las Vegas
Try your luck in the Ballooniversity® Design Competition for a chance to have your designs featured in Florists’ Review.



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Reviewing Stand
by Frances Dudley
Under Ten
Wedding Bouquet

Technique
Display Idea
Tradition

Trend Watch
Biz Bits
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD
 


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