Retail Florist of the Year: Precious Memories Florist & Gift Shop
A confident businesswoman takes the floral industry by storm in Temple, Texas.

Going Green
More consumers are demanding environmentally friendly products, and the floral industry is responding.

Test Your Care and Handling IQ
Take this quiz just for fun, or use it in your training program. Either way, everyone is sure to learn something valuable.

Red-Carpet Event
Ballooniversity organizers present an all-star cast of educators and celebrate their silver anniversary, Hollywood-style.


2007-2008 Sourcebook
Resource Directory
Products & Services
Manufacturers & Suppliers
Wholesale Florists
Associations
Floral & Related Industries’ Events
Gift Shows & Marketplaces
Calendar of Events
Floral Design Schools

on the cover:
MATERIALS:  ‘Sorbonne’ Oriental lilies from The Sun Valley Group; Dioraba and Diosphere vases from Eighteen Karat International Product Sourcing.

Photography by Stephen Smith


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tradition

 
 

Reviewing Stand
by Frances Dudley, AAF
Biz Bits

design
Under Forty
Wedding
Sympathy
Technique
Tradition
Permanents
How To

product
Trends

business
Hot Topic
by Glennis Wright
Practical Floristry
by Teresa P. Lanker
Success Strategies
by Tim Huckabee, AIFSE

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