Wire Services
Respond to Royer
BloomNet, FTD and Teleflora present their views regarding Ken
Royer’s article in our May issue, “The Wire Service Conundrum,”
which sparked some controversy.
Christmas
Class Acts
Check out these fresh takes on traditional motifs, featuring the
latest holiday merchandise from top suppliers.
Flowers for the Table
New book features tablescapes for a year’s worth of events from
Florists’ Review Publisher Talmage McLaurin, AIFD.
Competitors Partner for Christmas
Seven enterprising florists work together in London, Ontario to
increase sales for all.
Florists’ 2009
Specials
Actual top-selling creations from the 2009 Christmas season.
All the
Trimmings
Christmas trees and adornments are big business. Here, three
florists share their strategies for setting their seasonal
selections apart from those at mass-market retailers.
Get Ready for
FTD® Good Neighbor Day®
Florists share ideas for promoting this annual event.
Cool Giveaway
SRC Refrigeration announces the winner of a free cooler as the
company celebrates 30 years.
Reviewing Stand
by Frances Dudley, AAF
Biz Bits
design
Shop Special
Wedding
Technique
Novelty
How To
product
Fresh Flower
Christmas Gallery
What's New
business
Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson
Briefs
Classifieds
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD
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