Wire Services Respond to Royer
BloomNet, FTD and Teleflora present their views regarding Ken Royer’s article in our May issue, “The Wire Service Conundrum,” which sparked some controversy.

Christmas Class Acts
Check out these fresh takes on traditional motifs, featuring the latest holiday merchandise from top suppliers.

Flowers for the Table
New book features tablescapes for a year’s worth of events from  Florists’ Review Publisher Talmage McLaurin, AIFD.

Competitors Partner for Christmas
Seven enterprising florists work together in London, Ontario to increase sales for all.

Florists’ 2009 Specials
Actual top-selling creations from the 2009 Christmas season.

All the Trimmings
Christmas trees and adornments are big business. Here, three florists share their strategies for setting their seasonal selections apart from those at mass-market retailers.

Get Ready for FTD® Good Neighbor Day®
Florists share ideas for promoting this annual event.

Cool Giveaway
SRC Refrigeration announces the winner of a free cooler as the company celebrates 30 years.

Reviewing Stand

     by Frances Dudley, AAF

Biz Bits

Shop Special
How To

Fresh Flower
Christmas Gallery
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson

Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

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