Christmas Spirit
Five coordinated groupings capture the essence of the 2009 holiday season.

Customized Christmas
Fresh, ready-made topiaries and wintergreen forms provide labor-saving foundations for creative holiday designs.

Celebrating the Magic
Springfield, Mo., florist Ron Johnson opens his home and celebrates the Christmas season in his new book, My Favorite Things.

It’s a Wonderful Open House
As this annual holiday event at Everts Flowers, Home & Gifts approaches its 50th year, its owner shares the secrets to its longevity.

Real Florists’ Specials
These fresh arrangements were actual top-selling creations in flower shops during the 2008 Christmas season.

Holiday Decorating Trends 2009
A look at how consumers will decorate their homes this season and the products they are most likely to buy.

Button Up!
A new campaign encourages florists and others in the industry to display their enthusiasm for flowers with customized buttons.



on the cover:
carnations, miniature carnations and ‘Freedom’ roses from Golden Flowers; Hydrangeas, lily grass (Liriope) and bracelet honey myrtle (Melaleuca) from favorite suppliers; Whimsical Woods Pail from burton + BURTON.

Photography by Stephen Smith

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Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
How To

Market Trends
Fresh Flower
Christmas Gallery
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
Jay Conrad Levinson

Industry Calendar
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

Florists' Review Bookstore

Exciting bonuses this month online:

  • Discover 10 things you can do now for a successful holiday season.
  • Check out our helpful evergreen care tips and glossary of 15 of the most popular holiday greens.
  • Are you hosting a Christmas open house? Employ our practical suggestions to make this year's event your most rewarding ever.

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