All Through the House
Holiday décor groupings, for doors, mantels and tables, offer inspiration for decorating key areas of your customers’ homes.

Festive Tables
German publisher Profil Floral brings the spirit of the holidays to the table with distinctive centerpieces that coordinate with a variety of color palettes.  

Three Times the Fun
How a Springfield, Mo., florist gets the public pumped for the holiday season at his trio of shops.

Christmas Specials
These fresh designs proved popular with customers around the United States and beyond last holiday season.

Care Tips for Evergreens
Familiarize yourself with these tips for handling your precious seasonal greens, and give your customers the longest-lasting arrangements in town.

Prospecting for Holiday Gold
Now’s the time, so here’s your complete guide for contacting and landing new business accounts for the holidays—and year-round.

Christmas Sales Recap
Our annual holiday sales survey shows more than a quarter of florists experienced sales decreases as growth slowed in the overall retail market.     

What’s New in Trees and Trims
Our exclusive look at the top trends in permanent Christmas trees and ornaments for 2008.

America’s Favorite Mom
Teleflora wraps up its unprecedented Mother’s Day promotion by awarding top prize to a military mom.     

Spreading Good Cheer
How to get organized for the 2008 FTD® Good Neighbor Day®.

Meet the Finalists
The Sun Valley Group and Florists’ Review introduce the national finalists who will compete for The Sun Valley Cup.

on the cover:
plaid ribbon, footed glass vase and plaid containers from burton + BURTON; Square Vase (Ruby) from Syndicate Sales; Vanessa Votive from Accent Décor; Patrician® taper candles from Candle Artisans; cedar from The Hiawatha Corporation; carnations from favorite supplier.

Photography by Stephen Smith

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double-duty design


Peppermint Palette


Reviewing Stand
by Frances Dudley, AAF
Biz Bits

Shop Special
Display by Sharon Leicham
How To

Fresh Flower
by Steven W. Brown, aifd
Christmas Gallery
What's New

Hot Topic
by Glennis Wright
Practical Floristry by Teresa P. Lanker
Employment Management
by Margie Johnson

Florists' Review Bookstore
Calendar of Events
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, aifd

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