All Through the House
Holiday décor groupings, for doors, mantels and tables, offer
inspiration for decorating key areas of your customers’ homes.
German publisher Profil Floral brings the spirit of the holidays to
the table with distinctive centerpieces that coordinate with a
variety of color palettes.
Three Times the Fun
How a Springfield, Mo., florist gets the public pumped for the
holiday season at his trio of shops.
These fresh designs proved popular with customers around the United
States and beyond last holiday season.
Tips for Evergreens
Familiarize yourself with these tips for handling your precious
seasonal greens, and give your customers the longest-lasting
arrangements in town.
Prospecting for Holiday Gold
Now’s the time, so here’s your complete guide for contacting and
landing new business accounts for the holidays—and year-round.
Christmas Sales Recap
Our annual holiday sales survey shows more than a quarter of
florists experienced sales decreases as growth slowed in the overall
What’s New in Trees and Trims
Our exclusive look at the top trends in permanent Christmas trees
and ornaments for 2008.
America’s Favorite Mom
Teleflora wraps up its unprecedented Mother’s Day promotion by
awarding top prize to a military mom.
Spreading Good Cheer
How to get organized for the 2008 FTD® Good Neighbor Day®.
The Sun Valley Group and Florists’ Review introduce the national
finalists who will compete for The Sun Valley Cup.
on the cover:
plaid ribbon, footed glass vase and plaid containers
from burton + BURTON; Square Vase (Ruby) from Syndicate Sales;
Vanessa Votive from Accent Décor; Patrician® taper candles from
Candle Artisans; cedar from The Hiawatha Corporation; carnations
Photography by Stephen Smith
• To read and see more,
here to purchase the current issue of Florist's Review.