Florists' Review Magazine® :: Your monthly magazine for operating a successful floral business

July 2008

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this month
Check our complete listing of feature sections, and regular departments.

nature's holiday display
Botanical elements serve as a long-lasting seasonal display fixture for beloved ornaments.

double-duty design
A new bouquet holder enables bridal bouquets to serve various purposes at wedding ceremonies and receptions.

Care tips for the hardy new varieties breeders are developing for use as cut flowers.

three times the fun How a Springfield, Mo., florist gets the public pumped for the holiday season at his trio of shops.			all through the house Holiday décor groupings, for doors, mantels tables, offer inspiration for decorating key areas of your customers' homes.

Flowers and cording create a floral version of a traditional Christmas decoration.

Gainan's Flowers and Garden Center
This year's winning florists prove that family ties secure powerful partnerships.

ad index
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features not included in this issue
Retail Florist of the Year, 2008 Trends, Past Issues, polls, contests and more...