The Spirits of Christmas Present
Six inspired groupings help you and your customers capture the merry
moods of Christmas 2006.
Deck the Walls
These permanent and dried wreaths can be sold as is or further
dressed up with additional holiday materials.
Selected to coordinate with the floral materials, packaging products
can enhance the holiday presentation and become integral gift
German magazine Profil Floral brings rich texture and soft glow to
traditional-colored holiday wreaths.
Wrapping Up Strong Sales
Nontraditional colors and coordinating items ensure outstanding
holiday packaging that comes together with ease.
All Through the House
Tennessee’s Franklin Flower and Gift Gallery owner shares her
strategy for a successful Christmas open house.
Marking the Christmas Calendar
Is it time to rethink your holiday season schedule?
A multitude of interesting varieties enhances holiday design
Signature Styles for Christmas
Real florists’ most popular fresh holiday specials from last season.
Florists share their best in-store and window displays from
Holiday Shoppers Undaunted in 2005
See how florists fared last Christmas to get a jump on your 2006
Seasonal Trends Forecast
Holiday marketplace-watchers predict directions that Christmas 2006
A guide to nearly 40 suppliers of holiday gifts and décor.
Poinsettias: Are You Offering What Customers Want?
Survey of retailers and consumers shows that red remains the top
choice for both.
on the cover: MATERIALS: square container from Accent Décor; permanent
berries and ornaments from Autograph Foliages; carnations from
Photography by Stephen Smith
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All through the house
Under Thirty Wedding
Hot Topic by Glennis Wright Fresh Flowerby Steven W.
Practical Floristry by Teresa P. Lanker
Marketing Secrets by Bob Negen
Customer Service by Jeff Mowatt How To
Classified Advertising Advertisers Index
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
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