The Spirits of Christmas Present
Six inspired groupings help you and your customers capture the merry moods of Christmas 2006.

Deck the Walls
These permanent and dried wreaths can be sold as is or further dressed up with additional holiday materials.

Holiday Wrappings
Selected to coordinate with the floral materials, packaging products can enhance the holiday presentation and become integral gift elements.

Candle Wreaths
German magazine Profil Floral brings rich texture and soft glow to traditional-colored holiday wreaths.

Wrapping Up Strong Sales
Nontraditional colors and coordinating items ensure outstanding holiday packaging that comes together with ease.

All Through the House
Tennessee’s Franklin Flower and Gift Gallery owner shares her strategy for a successful Christmas open house.

Marking the Christmas Calendar
Is it time to rethink your holiday season schedule?

Cones Galore
A multitude of interesting varieties enhances holiday design possibilities.

Signature Styles for Christmas
Real florists’ most popular fresh holiday specials from last season.

Dashing Displays
Florists share their best in-store and window displays from Christmas 2005.

Holiday Shoppers Undaunted in 2005
See how florists fared last Christmas to get a jump on your 2006 sales strategies.

Seasonal Trends Forecast
Holiday marketplace-watchers predict directions that Christmas 2006 will take.

Christmas Gallery
A guide to nearly 40 suppliers of holiday gifts and décor.

Poinsettias: Are You Offering What Customers Want?
Survey of retailers and consumers shows that red remains the top choice for both.

on the cover:
MATERIALS: square container from Accent Décor; permanent berries and ornaments from Autograph Foliages; carnations from favorite supplier.

Photography by Stephen Smith

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All through the house


Biz Bits
Under Thirty
Trend Watch
Hot Topic
by Glennis Wright
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Marketing Secrets
by Bob Negen
Customer Service
by Jeff Mowatt
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD



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