The Many Moods of Christmas
Displays and matching arrangements for setting the holiday mood.

Candle Upgrades
Basic florists’ supplies transform candles into stylish holiday statements.

Ornamental Offerings
Customized ornament designs to turn your shop into a holiday boutique.

Christmas Mix
Fruits, nuts and other materials enhance these holiday floral designs,
created by our German friends at Profil Floral.

Unwrapping Christmas
Le Fleur kicks off the holiday season with its annual open house in November.

Oh-So-Happy Holidays 2004
Surveys show that last Christmas turned out to be quite good for retailers.

Cashing In on Christmas
The latest Christmas data can help you maximize your sales.

Christmas Gallery
A guide to more than 40 holiday merchandise suppliers.

The New Luxury Consumers
How you can attract the business of today’s affluent customers.

Berry Christmas
Capture the bounty of the holiday with beautiful seasonal berries.

Festive Flowering Plants
Give your customers a gift they’re not expecting for Christmas.

Designing the Great Tree
Jim Marvin, AIFD, decorates Marshall Field’s grand Christmas tree for 2004.

Dashing Displays
Clever holiday display ideas from florists across the country.

Holiday Packaging That Pops
The latest products to pack a punch this Christmas season.

Retail Florist of the Year
Enter today for your chance to receive this prestigious honor and be featured in Florists’ Review.

Picture-Perfect Weddings Contest
Nearly $6,500 in prizes highlight our seventh annual contest.

Road Show
Show us your unique delivery vehicles for a chance to have them published in the November issue of Florists’ Review.

• To read and see more, Click here to purchase the current issue of Florist's Review.

Under Twenty

Reviewing Stand
by Frances Dudley
Under Ten
Wedding Bouquet

Display Idea

Trend Watch
Biz Bits
Hot Topic
Fresh Flower
by Steven W. Brown, AIFD
Practical Floristry
by Teresa P. Lanker
Customer Service by T. Scott Gross
California Cuttings by Peggy Dillon
How To
New Products
Business Briefs
Classified Advertising
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD


on the cover:
MATERIALS: Hypericum from Esmeralda Farms; Oasis® Mâché 18” Wreath from Smithers-Oasis.
Photography by Stephen Smith

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