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christmas
Eight Themes of Christmas
The looks described in Florists’ Review’s 2007 Christmas Trends
publication are interpreted here to satisfy every holiday mood, from
traditional glamour
to contemporary whimsy.
Glowing Candlescapes
Festive table centerpieces that celebrate the yuletide season.
Poinsettia Day
German publisher Profil Floral dresses up cut and potted poinsettias
to create value-added arrangements.
Tantalizing Trees
From out-of-the-ordinary shapes and materials to nostalgic
adornments,
these trees offer fun alternatives to tradition.
Holiday Hospitality
Scott’s House of Flowers in Lawton, Okla., ushers in the Christmas
season with a festive two-day shopping experience.
Shop Specials
Florists share the fresh holiday designs that enticed their
customers last Christmas.
Holiday Windows in the Big Apple
Discover how three famous window designers create their fabulous
displays, and use their techniques to develop your best Christmas
vignettes ever.
21st-Century Poinsettias
Unusual forms, cut varieties, year-round offerings and painting
techniques raise the potential for increased profit margin.
Selling Ornaments
Discover who’s buying what and from where, and put a little extra
jingle in your shop’s cash register this holiday season.
Christmas Gallery
The latest giftware, decorations, packaging and more from top
suppliers.
Most Florists Ranked Holiday ’06 a Success
Survey shows the average sale amount is on the increase.
Gift Cards: A Growing Option for
Florists
Here’s everything you need to know to get started with a gift-card
program in your store.
Neighborly Gestures
FTD® Good Neighbor Day® encourages communities to “pay it forward”
while offering limitless marketing opportunities.
on the cover:
MATERIALS: 24-inch Mixed Fruit Wreath and ornaments
from Autograph Foliages.
Photography by Stephen Smith
• To read and see more,
Click
here to purchase the current issue of Florist's Review. |
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eight themes of Christmas |
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Reviewing Stand by Frances Dudley, AAF
Biz Bits
design
Under Thirty
Wedding
Sympathy
Technique
Tradition
Permanents
How To
product
Trends
Fresh Flower by Steven W.
Brown, AIFD
What's New
business
Hot Topic by Glennis Wright
Practical Floristry by Teresa P. Lanker
Success Strategies by Tim Huckabee, AIFSE
Briefs
Florists' Review Bookstore
Classifieds
Advertisers Index
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD
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