Eight Themes of Christmas
The looks described in Florists’ Review’s 2007 Christmas Trends publication are interpreted here to satisfy every holiday mood, from traditional glamour
to contemporary whimsy.

Glowing Candlescapes
Festive table centerpieces that celebrate the yuletide season.

Poinsettia Day
German publisher Profil Floral dresses up cut and potted poinsettias to create value-added arrangements.

Tantalizing Trees
From out-of-the-ordinary shapes and materials to nostalgic adornments,
these trees offer fun alternatives to tradition.

Holiday Hospitality
Scott’s House of Flowers in Lawton, Okla., ushers in the Christmas season with a festive two-day shopping experience.

Shop Specials
Florists share the fresh holiday designs that enticed their customers last Christmas.

Holiday Windows in the Big Apple
Discover how three famous window designers create their fabulous displays, and use their techniques to develop your best Christmas vignettes ever.

21st-Century Poinsettias
Unusual forms, cut varieties, year-round offerings and painting techniques raise the potential for increased profit margin.

Selling Ornaments
Discover who’s buying what and from where, and put a little extra jingle in your shop’s cash register this holiday season.

Christmas Gallery
The latest giftware, decorations, packaging and more from top suppliers.

Most Florists Ranked Holiday ’06 a Success
Survey shows the average sale amount is on the increase.

Gift Cards: A Growing Option for Florists
Here’s everything you need to know to get started with a gift-card program in your store.

Neighborly Gestures
FTD® Good Neighbor Day® encourages communities to “pay it forward” while offering limitless marketing opportunities.

on the cover:
MATERIALS:  24-inch Mixed Fruit Wreath and ornaments from Autograph Foliages. 

Photography by Stephen Smith

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eight themes of Christmas


Reviewing Stand
by Frances Dudley, AAF
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