Eight Themes of Christmas
The looks described in Florists’ Review’s 2007 Christmas Trends
publication are interpreted here to satisfy every holiday mood, from
to contemporary whimsy.
Festive table centerpieces that celebrate the yuletide season.
German publisher Profil Floral dresses up cut and potted poinsettias
to create value-added arrangements.
From out-of-the-ordinary shapes and materials to nostalgic
these trees offer fun alternatives to tradition.
Scott’s House of Flowers in Lawton, Okla., ushers in the Christmas
season with a festive two-day shopping experience.
Florists share the fresh holiday designs that enticed their
customers last Christmas.
Holiday Windows in the Big Apple
Discover how three famous window designers create their fabulous
displays, and use their techniques to develop your best Christmas
Unusual forms, cut varieties, year-round offerings and painting
techniques raise the potential for increased profit margin.
Discover who’s buying what and from where, and put a little extra
jingle in your shop’s cash register this holiday season.
The latest giftware, decorations, packaging and more from top
Most Florists Ranked Holiday ’06 a Success
Survey shows the average sale amount is on the increase.
Gift Cards: A Growing Option for
Here’s everything you need to know to get started with a gift-card
program in your store.
FTD® Good Neighbor Day® encourages communities to “pay it forward”
while offering limitless marketing opportunities.
on the cover:
MATERIALS: 24-inch Mixed Fruit Wreath and ornaments
from Autograph Foliages.
Photography by Stephen Smith
• To read and see more,
here to purchase the current issue of Florist's Review.
eight themes of Christmas
Reviewing Stand by Frances Dudley, AAF
Fresh Flower by Steven W.
Hot Topic by Glennis Wright
Practical Floristry by Teresa P. Lanker
Success Strategies by Tim Huckabee, AIFSE
Florists' Review Bookstore
Product Source Guide
Elements of Style by Talmage McLaurin, AIFD