Have a Heart
Seven simple make-ahead accents for the holiday of love.
Roses: The
Latest and Greatest
Sixty-five new rose varieties from the world’s leading breeders,
available for Valentine’s Day 2011.
Trends in Floral Design
Industry-leading designers share their insights into what flower
buyers will flock to in the year ahead.
Euro Style
2011
German floral publisher BLOOM’s identifies key design concepts for
the coming year.
Inside Look
The latest on what’s been happening in home interiors as well as a
peek at what’s to come.
Color Comeback
Neutrals live on, but bright and bold are in vogue again!
Modern Society
Societal directions that will influence consumers’ lifestyles and
behaviors this year.
2011 State of the Industry: It’s
Not Over Yet
2010 was more challenging for our industry than 2009, and struggles
are likely to continue throughout 2011; however, we have the
products, people and message to overcome and thrive.
Raising the
Bar
Two florists create complementary additions to their botanical
businesses.
Moving Forward
in 2011
Twenty-five tips to help your business regain momentum this year.
Reviewing Stand
by Frances Dudley, AAF
Biz Bits
design
Technique
Basic Training
Wedding
Sympathy
Novelty
How To
product
Fresh Flower
What's New
business
Hot Topic
Marketing Magic
Briefs
Classifieds
Advertisers Index
Product Source Guide
Trendspotting
by Talmage McLaurin, AIFD
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