A dozen distinctive ways to present roses, using three of the
industry’s most popular vessels.
Eight simple steps to ensure your roses are the best-looking,
longest-lasting ones in town.
Florists’ Review, with the help of four industry partners, continues
Five societal trends that will affect the way you do business this
David Brown turns his common name into an uncommon shopping
experience in his eponymous Houston flower shop.
Retail Florists in Crisis:
Positioning Your Business for Future Success
What you must do to regain lost sales of cut flowers and increase
sales in the months and years ahead.
Tips and insights into marketing floral products to a new group of
The State of the Industry: Is It
Our full economic recovery is likely to be slow and prolonged, and
retailing will be changed forever.
on the cover::
Garde’ roses, ‘Antico Amore’ garden roses and ‘Blue Moon’ spray
roses from Royal Flowers; ivy from favorite supplier; urn from
• To read and see more,
here to purchase the current issue of Florist's Review.
Reviewing Stand by Frances Dudley, AAF
Jay Conrad Levinson
Product Source Guide
Elements of Style by
Talmage McLaurin, AIFD
Florists' Review Bookstore
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