Vivacious Variety
A dozen distinctive ways to present roses, using three of the industry’s most popular vessels.

Ultimate Rose Care
Eight simple steps to ensure your roses are the best-looking, longest-lasting ones in town.

The American Floral Trends
Forecast 2010-2011

Florists’ Review, with the help of four industry partners, continues the project.

Lifestyle Cues
Five societal trends that will affect the way you do business this year.

Million-Dollar Instincts
David Brown turns his common name into an uncommon shopping experience in his eponymous Houston flower shop.

Retail Florists in Crisis:
Positioning Your Business for Future Success

What you must do to regain lost sales of cut flowers and increase sales in the months and years ahead.

Reaching the New Generation
Tips and insights into marketing floral products to a new group of young consumers.

The State of the Industry: Is It Over Yet?
Our full economic recovery is likely to be slow and prolonged, and retailing will be changed forever.


on the cover::
‘Avant Garde’ roses, ‘Antico Amore’ garden roses and ‘Blue Moon’ spray roses from Royal Flowers; ivy from favorite supplier; urn from Sullivans.

• To read and see more, Click here to purchase the current issue of Florist's Review.




Reviewing Stand by Frances Dudley, AAF
Biz Bits

Shop Special
How To

Fresh Flower
What's New

Hot Topic
Marketing Magic
Guerrilla Marketing
by Jay Conrad Levinson

Industry Calendar
Advertisers Index
Product Source Guide
Elements of Style
by Talmage McLaurin, AIFD

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