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Vivacious Variety
A dozen distinctive ways to present roses, using three of the
industry’s most popular vessels.
Ultimate Rose
Care
Eight simple steps to ensure your roses are the best-looking,
longest-lasting ones in town.
The American
Floral Trends
Forecast 2010-2011
Florists’ Review, with the help of four industry partners, continues
the project.
Lifestyle Cues
Five societal trends that will affect the way you do business this
year.
Million-Dollar
Instincts
David Brown turns his common name into an uncommon shopping
experience in his eponymous Houston flower shop.
Retail Florists in Crisis:
Positioning Your Business for Future Success
What you must do to regain lost sales of cut flowers and increase
sales in the months and years ahead.
Reaching the
New Generation
Tips and insights into marketing floral products to a new group of
young consumers.
The State of the Industry: Is It
Over Yet?
Our full economic recovery is likely to be slow and prolonged, and
retailing will be changed forever.
on the cover::
MATERIALS:‘Avant
Garde’ roses, ‘Antico Amore’ garden roses and ‘Blue Moon’ spray
roses from Royal Flowers; ivy from favorite supplier; urn from
Sullivans.
• To read and see more,
Click
here to purchase the current issue of Florist's Review.
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Reviewing Stand by Frances Dudley, AAF
Biz Bits
design
Shop Special
Wedding
Technique
Sympathy
How To
product
Fresh Flower
What's New
business
Hot Topic
Marketing Magic
Guerrilla
Marketing
by
Jay Conrad Levinson
Briefs
Industry Calendar
Classifieds
Advertisers Index
Product Source Guide
Elements of Style by
Talmage McLaurin, AIFD
Florists' Review Bookstore
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